Tuesday, April 19, 2016

Webinar: Launching a Brand: Part II in a series on Creating and Launching a Brand

I was delighted to be invited back by APPA (American Pet Products Association) to develop and present another webinar in their educational series around branding. I'm pleased to be presenting this free webinar "Launching a Brand: Part II in a series on Creating and Launching a Brand " exclusively for #APPA members on April 26, 2016 at 2pm (ET).
So you want to launch a brand? I often tell our clients “You can only launch a new brand for the first time once.” This session will challenge how to think about your brand in context of your organization and the marketplace. Gain insights on how to effectively communicate your brand launch to retailers and distributors. This session is ideal for both new and existing brands. In this free webcast for APPA pet industry professionals you will learn:
  1. Brand Case Study Examples
  2. Insights of Launch Process
  3. Hurdles to Launch
  4. How to Create a Successful Brand
  5. 10 Mission Critical Steps to Launch a Brand
  6. Top 7 Reasons Why Brands Fail
I hope you will join me for this webinar on Tuesday April 26th, it is free to APPA members.
 Zarhill Partners Group is a consulting firm originally founded to assist emerging brands, businesses and start-ups for success in their early years. Our mission is to share and cultivate best-in-class business practices, knowledge and expertise with emerging organizations to ensure their success. We assist brands, companies and organizations with a range of services such as strategic business planning, brand management, retail sales development, e-commerce & digital marketing, international business platforms, and product development innovation.

Tuesday, April 12, 2016

Litter Box Bob Crashes Wedding

If you enjoy fun TV commercials as much as I do, you're in for a chuckle with this brand new ad for Cats Incredible cat litter from my company Lucy Pet Products. If you didn't already know, ALL Profits from Lucy Pet Products (including Cats Incredible cat litter) go to help fund the Lucy Pet Foundation, a registered animal charity. We're having a bit of fun with these commercials to spread the word about a new cat litter that actually stops ammonia from forming in the litter box. It will be revolutionary for the health of cats, and the humans who share their home with a kitty cat. For now check out this TV commercial, and please share it with your friends too!

Disclaimers...

This blog is about life experiences & observations and stuff I am interested in. It is simply a side hobby and creative outlet; generally with a tongue-in-cheek tone. I don't take it too seriously, nor should you. I do not profess to represent every point of view. Nothing on this site is a paid post.

It is for entertainment purposes only it, so just lighten up and just enjoy it. Life is short, live in the moment.

As the author, thoughts/views have no affiliation to my clients, business colleagues or my company.