Webinar: Launching a Brand: Part II in a series on Creating and Launching a Brand

I was delighted to be invited back by APPA (American Pet Products Association) to develop and present another webinar in their educational series around branding. I'm pleased to be presenting this free webinar "Launching a Brand: Part II in a series on Creating and Launching a Brand " exclusively for #APPA members on April 26, 2016 at 2pm (ET).

So you want to launch a brand? I often tell our clients “You can only launch a new brand for the first time once.” This session will challenge how to think about your brand in context of your organization and the marketplace. Gain insights on how to effectively communicate your brand launch to retailers and distributors. This session is ideal for both new and existing brands. In this free webcast for APPA pet industry professionals you will learn:

1. Brand Case Study Examples
2. Insights of Launch Process
3. Hurdles to Launch
4. How to Create a Successful Brand
5. 10 Mission Critical Steps to Launch a Brand
6. Top 7 Reasons Why Brands Fail

I hope you will join me for this webinar on Tuesday April 26th, it is free to APPA members.
 Zarhill Partners Group is a consulting firm originally founded to assist emerging brands, businesses and start-ups for success in their early years. Our mission is to share and cultivate best-in-class business practices, knowledge and expertise with emerging organizations to ensure their success. We assist brands, companies and organizations with a range of services such as strategic business planning, brand management, retail sales development, e-commerce & digital marketing, international business platforms, and product development innovation.