Earlier this week, we issued a press release about the upcoming launch of a new line of super-premium, natural dog and cat food focused that is designed for gut health in pets. I'm very proud of this new food because it brings a significant body of nutrition research on animal nutrition to the consumer so pets can benefit from healthier digestion. Here is the press release with details:
Joey
Herrick, an Innovator in Natural Pet Foods,
has Teamed
Up with the World’s Leading Expert on
Gut and
Digestive Health to Debut Lucy Pet Formulas For Life™
Lucy Pet Formulas for Life™️ uses Prebiotic Balanced Fiber™️ (PBF) in its unique blend which
promotes a healthy gut and enables optimal digestion for
improved immunity.
THOUSAND
OAKS, Calif., Feb. 15, 2017 - Many of the leading pet foods on the
market today were developed using formulas that are over 20 years old. Some use
common ingredients that when combined with pet owners’ tendencies to overfeed,
can lead to chronic disease, obesity and other conditions. A leading university
professor, specializing in animal nutrition has spent the past 40 years
studying the role of fiber and its health benefits for the digestive system.
“Until recently, the importance of the gut in overall health wasn’t fully understood,” says Joey Herrick founder and President of Lucy Pet Products. “The latest nutritional advancements now show that the digestive tract goes far beyond just processing the food your pet eats. Just like in humans, it is very important to create a healthy environment in the gut because it plays a key role in strengthening your pet’s immunity to chronic diseases.”
Dr. George C. Fahey, Professor Emeritus of Animal and
Nutritional Sciences at the University of Illinois, conducted extensive
research on gastrointestinal tract health and the role of macronutrients in
digestive physiology and health of the gut. He discovered the optimal sources
and concentrations of dietary fibers in pet food to include identification of
the relationship between fiber fermentability, nutrient digestibility and the
effectiveness of prebiotics in dogs and cats.
Dr. Fahey’s
compelling fiber research and findings are the basis of Lucy Pet’s P.B.F.
Prebiotic Balanced Fiber ™ technology. These industry leading formulations for
dogs and cats promote good gut health, which helps the body absorb nutrients
more efficiently and plays a key role in natural immunity.
Herrick is
no stranger to innovation in the pet food market. It has been almost 30 years
since he pioneered the natural pet food industry with his trademark brand
Natural Balance. He began researching today’s pet food market and observed that
everyone is making the same marketing claims among similar ingredients, which
led him to start looking at animal health from a different point of view.
Herrick
assembled a diverse team of pet food and nutrition experts with a combined 200
years of experience, including Rick Rockhill, Executive Vice President and
partner at Lucy Pet. Rockhill has more than two decades experience in the pet
industry that includes deep expertise of consumables, including super-premium
natural dog and cat foods.
Herrick and
Rockhill studied the nutritional research of Dr. George C. Fahey, one of the
world’s leading experts on companion animal digestive health. Fahey discovered that having a variety of
fibers with a precise blend, can produce an optimal environment in the
digestive tract that leads to an optimal balance of bacteria in the gut. They
trademarked “Lucy Pet P.B.F. Prebiotic Balanced Fiber™ to firmly establish Lucy
Pet’s nutrition leadership in the pet industry.
“Recently
the human gut has been identified to have hundreds of millions more neurons
than the spinal cord, which is why it is often referred to as the second brain,”
said Rockhill. (1) Our PBF technology goes far beyond other pet foods for
digestion and gut health.”
Lucy Pet Formulas for Life™ with P.B.F. Prebiotic
Balanced Fiber is created using high quality proteins, a unique blend of
quinoa, pumpkin and chickpeas for an ideal balance of more beneficial bacteria
in the gut. Herrick sources high quality ingredients like duck and wild-caught
Alaskan salmon globally from trusted suppliers he knows, with absolutely no
ingredients coming from China. Lucy Pet Formulas for Life™ are manufactured in
the United States in facilities that exceed industry-wide standards, and every
production run is checked for contaminants before distribution.
“Our
foods are made with truth in labeling, honesty in formulations, the latest in
scientific research and attention to detail,” added Herrick. “I love all my
animals and I would never want to be in a position where they weren’t healthy
because I was not feeding them the best food possible. And that is the driving
force behind everything that we do here at Lucy Pet Products.”
Lucy Pet’s Quality Assurance program gives consumers peace of mind. They check every
production run of products for contaminants before distribution to assure they
meet strict quality assurance standards.
Products With A Cause
Lucy Pet is committed to helping animals by donating to the Lucy PetFoundation, whose mission is to reduce pet overpopulation and support other
animal welfare causes.
About
Lucy Pet
Lucy
Pet is a family-owned and operated pet product business based in Thousand Oaks,
California. Proceeds from the brand directly fund its 501 (c) (3) non-profit
Lucy Pet Foundation. The foundation’s mission is to reduce pet
overpopulation and the euthanasia of over 80,000 dogs and cats per week in the
United States.
From
Formula for Life ™ dog and cat food, shampoos/leave-in conditioners to Lucy
Pet Cats Incredible cat litter, Lucy Pet develops quality products for pets'
health and wellness. Their products are made in the U.S.A and can be found in
pet specialty stores across the U.S.A. and worldwide. For more information
please go to www.lucypetfood.com or follow
Lucy Pets and their spokesdog, Surfin' Jack on Facebook, Twitter and Instagram:
@LucyPetProducts and @SurfinJackDog.
(1) Hall,
John E. (2011). "General Principles of Gastrointestinal
Function". Guyton and Hal Textbook of Medical
Physiology (12th ed.). Saunders Elsevier. p. 755
Here is a link to the original PR Newswire release
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