Monday, July 22, 2024

Human-Animal Bond: Benefits to Health and Wellbeing. Sagely Speaking with Mary Bono Podcast

Mary Bono, Rick Rockhill, Sagely Speaking podcast

This week I was a guest on the podcast Sagely Speaking with Mary BonoSagely Speaking with Congresswoman Mary Bono is "a thought-provoking podcast of interviews with experts from diverse fields…exploring a wide range of topics from the opioid and fentanyl epidemic, social issues, politics and policy to personal development, shedding light on important issues that impact our society."

Mary Bono is widely recognized as a national leader on multiple issues, including addiction prevention, treatment, and recovery. She currently serves as the Chair of the Board of Mothers Against Prescription Drug Abuse (MAPDA).

I currently serve as a MAPDA Ambassador, to lend a voice to raise awareness, provide support, and advocate for policy changes relating to the challenges associated with prescription drug abuse and the inherent dangers of fentanyl. So how and why did I end up as a guest on the Sagely Speaking podcast?

In my capacity as a MAPDA Ambassador I started thinking, how can I contribute to this conversation? Why are so many people affected or know someone impacted by prescription drugs or addiction? 

My professional background is in the pet industry, so how do I fit in? Well, it started with our company, Lucy Pet Foods and our manufacturing plant Breeder’s Choice Pet Foods. We ensure that our Employee Benefits package includes a robust Employee Assistance Program (EAP). Then, during normal employee meetings we introduced the topic of prescription drug abuse, and the danger of fentanyl. We shared information from MAPDA to our employees in the employee breakrooms and tried to remove the stigma of discussion, and to let them know help was available. Our approach was to merely start with a conversation. 

While this was a good first step I started thinking how do I, as one individual use my professional experience and knowledge to help people and their families dealing with the challenges of addiction or recovery? 

As I reflected on my 30-year career in the pet industry, I realized that I have had extraordinary experiences with service dogs, therapy dogs, and support dogs. I've seen how animals help people. 

During my 13-year career at Petco, I was an early participant at HABRI (Human Animal Bond Research Initiative a non-profit research and education organization that is gathering, funding and sharing scientific research to demonstrate the positive health impacts of companion animals.

Incidentally, the HABRI website is an excellent source of information. It explains that “the human-animal bond is a mutually beneficial and dynamic relationship between people and animals that is influenced by behaviors considered essential to the health and wellbeing of both. This bond is beneficial to the mental, physical, and social health of people, and animals.”

Without question, there's a strong relationship between people and animals, which has a genuine impact on the health of individuals, families and in our communities.

Not only are people are happier (and healthier) by having pets, but there is a growing body of scientifically documented benefits of the human-animal bond. Health benefits such as decreased blood pressure, lower anxiety, and enhanced feelings of well-being.

Given all this, it occurred to me that the topic of the Human-Animal bond and the various benefits to mental and physical health would make an interesting topic for the Sagely Speaking with Mary Bono podcast. 

If you have time to listen to the Sagely Speaking with Mary Bono podcast, this all makes sense and flows well. 

LISTEN HERE

I wanted to share a few others details here that I didn't have time to expand on during the podcast itself.

Addiction Recovery & Pets

  •      People in recovery should discuss with a professional therapist first.
  •      Assuming the person can sufficiently care for themself, a pet can help provide calm, relaxation, give purpose, encourage exercise, socialization, bring joy.

Addition Prevention & Pets

  •       Pets may help “fill a void” in the person’s life.
  •       Pets give a purpose, reason for living, knowledge that someone depends on them.
  •       Lack of compassion, affection, isolation, self-worth.
  •       Provide an opportunity to play, experience innocence through a pet’s view.

Important to Know before getting a pet…

  •       Pets require time, commitment and money- this is very important to understand.
  •       Match a pet to your lifestyle and home (dog, cat, fish, bird, do you want an active dog breed vs lazy dog breed, etc.)
  •       Do research on the pet to understand their needs.
  •       Adopt a pet at a local shelter. So many senior pets need homes!

Other advice…

  •       If you know someone who is dealing with issues in their life, have a conversation about whether a pet might be beneficial.
  •       Never surprise someone with a pet, they must have commitment and willingness.
  •       Dogs do best when trained properly. The more you put into them the more you get out of them.
  •       Feed the best food you can afford. Better nutrition early in life saves you money down the road with vet bills!

Full disclosure, my company Lucy Pet Foods is also a sponsor of the Sagely Speaking with Mary Bono podcast. It was just serendipity that this all came together!

Saturday, May 20, 2023

The Pet Show Radio Show with Warren Eckstein visits Lucy Pet Foods' Pet Food Safety Lab™



Rick Rockhill on air with The Pet Show
Today, radio veteran Warren Eckstein did a live remote broadcast of The Pet Show from inside the Pet Food Safety Lab™at Breeder's Choice Pet Foods plant, owned by Lucy Pet Foods in Irwindale, California. Warren had a chance to tour our plant, meet members of our team, and most importantly to see for himself how extensive our Quality and Safety Testing protocols are for our Lucy Pet dog and cat foods. The first two hours of the show were live on local Los Angeles radio station KRLA am/870 which was followed by another two hours on the National Broadcast of The Pet Show Program. All four hours of the shows ran live and are archived on Warren's YouTube Channel (link below). 
Warren Eckstein, Joey Herrick, Rick Rockhill
Warren interviewed Joey Herrick (our CEO and founder), Steve Lunetta (VP Quality) and me (COO), where we discussed our standards for pet food safety, pet food nutrition, and some of the less than desirable practices of some of the more unscrupulous brands in the industry. While we didn't "name names" we didn't shy away from spilling the tea on what some companies do. More importantly we each had an opportunity to share what we do at Lucy Pet Foods to ensure our foods are the very best and safe for your dog or cat.  There were a number of people on hold who called in to ask questions, yet even with four hours we didn't even come close to answering everyone. 

Long time readers of this blog know how passionate I am about animal nutrition and pet food safety. It has been such a privilege to now be a partner in our own pet food manufacturing plant. We have direct control over the raw materials we buy, the testing of every ingredient before we use it, testing "in process" while we produce, and then safety testing before we release each production. That means people can use Lucy Pet Foods and know that we have gone through extensive steps to make high quality, safe food for your pet.

Warren is a terrific person, very knowledgable about pet behavior training and animal advocacy. We are grateful to him for being so generous with his time interviewing each of us to share our story about Lucy Pet Foods, our Breeder's Choice Pet Foods plant and our incredible Pet Food Safety Lab™. You can watch the show here and check it out for yourself.

Thursday, August 11, 2022

Breeder’s Choice Pet Foods® Celebrates Opening of New Pet Food Safety Lab™

 FOR IMMEDIATE RELEASE


August 10, 2022


Breeder’s Choice Pet Foods® Celebrates Opening of New Pet Food Safety Lab™

Industry leading State-of-the-Art Lab provides extensive Quality and Food Safety testing services in a new modern new facility.

 

IRWINDALE, CA. Breeder’s Choice Pet Foods® newly opened Pet Food Safety Lab™ (PFSL) marked its official Grand Opening on July 29, 2022, with a ribbon-cutting ceremony to inaugurate the brand-new State-of-the-Art facility.

photo: (L to R): Dave Chase, President, Steve Lunetta, VP Quality & Safety, Joey Herrick, CEO, Jay Trivedi, Sr Manager Quality & Safety, Rick Rockhill, COO.

Breeder’s Choice invested one million dollars in the Pet Food Safety Lab™ and related facility improvements. The Pet Food Safety Lab™ (PFSL), is a world-class testing facility serving the pet food industry and its consumers with microbiological, chemical, and physical testing methods to assure raw material and finished product quality and safety.

 photo: (L to R): Dave Chase, President, Steve Lunetta, VP Quality & Safety, Joey Herrick, CEO, Jay Trivedi, Sr Manager Quality & Safety, Rick Rockhill, COO.





Breeder’s Choice Pet Foods, originally established in 1947, is currently celebrating its 75thanniversary this year. Since it was acquired by Lucy Pet Products in December of 2020, the company has invested significantly in its people, infrastructure, quality, safety and new product innovation.
 

The new Pet Food Safety Lab™ enables Breeder’s Choice Pet Foods to offer expanded testing services to its co-manufacturing brand customers and is creating new jobs within the community as the lab boasts a staff of Food Chemists, Microbiologists, and Lab Technicians.

 

The grand opening is a culmination of nearly eleven months of planning, development, and construction. “Every decision we make starts and ends with quality. From the nutrition formulations, raw materials we source, people in our plant, and the Quality Safety testing at every step, everything we do contributes to the pets who eat the foods we produce.” said Joey Herrick, CEO.  “This was a major project for us in the midst of COVID-19 and supply chain disruptions, everything took longer than we anticipated.” Herrick continued.

 

Since its inception in 1947, Breeder’s Choice has produced super premium pet foods and built a reputation for quality that is unrivaled in the industry.  After recent acquisition by Lucy Pet Products led by industry legend Joey Herrick (founder of Natural Balance Pet Foods), Breeder’s Choice has taken quality to a new level by building a laboratory strictly dedicated to analysis of pet food raw materials and finished product.

 

In addition to testing for known microbiological and chemical containments, the new lab includes DNA testing of proteins and dedicated PCR testing capabilities (Polymerase Chain Reaction). PCR is a highly accurate way to diagnose certain diseases and genetic changes. With PCR, the PFSL has the ability to assure that pet food has been vigorously tested for any dangerous microbiological organisms before any product is released to the market.  Further, the state-of-the-art liquid chromatography system equipped with a triple quad mass spectrophotometer detector (LCMS) can test for a variety of contaminants as well as verify nutrient/vitamin levels.

 

The Pet Food Safety Lab™ also launched is website www.petfoodsafetylab.com to post results of routine testing of pet food with a Certificate of Analysis. Consumers will be able to visit their brand website, look for the Pet Food Safety Testing link, and using the “Best By” date code from their bag of food, view the results of the testing for their specific pet food’s production batch.

 

The PFSL is headed by Steve Lunetta, Vice President of Quality and Safety and Jay Trivedi, Senior Manager of Quality and Food Safety. Steve Lunetta has a BS (Chemistry) from UC Riverside, MS (Chemistry) from UC Davis, and MBA from Lake Forest in Chicago IL. He has 25 years of experience in pharma, diagnostics, nutraceuticals and pet/human food industry. Jay Trivedi has a BS degree in Food Science and Technology from Cal Poly University, Pomona. He is a PCQI Lead Instructor Animal Foods, certified SQF (GFSI system) auditor, and has over 25 years of experience in the pet foods, human foods, and cosmetic industries combined.

  

About Breeder’s Choice Pet Foods 

In 1947, Harold Taylor started Breeder’s Choice Pet Food company with a simple goal: the uncompromising pursuit of the healthiest nourishment for the pets we love. Now owned by Lucy Pet Products, LLC, that same commitment endures today in the high-quality formulas we make in our state-of-the-art facility in California. Our brands include AvoDerm®, Pinnacle® and Lucy Pet Foods™ and are distributed worldwide. Our manufacturing facility located in Irwindale, CA produces extruded kibble, semi-moist dog food rolls and multi-format treats.

 

We provide our customers with flexible manufacturing, superior natural ingredients like fresh meat purees, and a range of packaging options. www.breederschoice.com

 

 

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Friday, October 22, 2021

My dogs love Lucy Pet Dog Food Rolls

Adele and Ellie love these new beef dog food rolls from Lucy Pet Foods. As soon as I cut a slice they come running to the kitchen and start licking their lips in anticipation. They are perfect for training, great for picky dogs, senior dogs, or just for a reward and variety in snacking. 

We make the Lucy Pet food rolls right here in our own plant in Irwindale, California at our Breeder's Choice Pet Foods facility. I'm happy to say they are now available online at the LucyPetFood.com website.

Monday, March 15, 2021

Nothing to see here

Metaphors are easily found when you open your eyes. Focus. New beginnings. Relegate the unimportant. Yesterday is in the past. Some things are just not meant to be. Find joy everywhere, even in ugliness.

Thursday, October 22, 2020

Iconic Southern California Pet Food Company Revitalized with New Owners

 

Iconic Southern California Pet Food Company Revitalized with New Owners

 

 

The new Breeder’s Choice Pet Foods ownership group is led by pet food pioneer Joey Herrick and includes Los Angeles Dodgers Legend Orel Hershiser, Hall of Fame Broadcaster Jaime Jarrin, and his son Jorge Jarrin.

 


Irwindale, California-
Breeder’s Choice Pet Foods, a manufacturer of specialty super-premium dry dog and cat foods, announced today it has been purchased by 30-year pet food veteran Joey Herrick and is becoming an independent business once again.  

 

The new Breeder’s Choice Pet Foods, LLC is a privately held ownership group of Southern California businesspeople led by Joey Herrick and Rick Rockhill, former executive at Natural Balance and Petco. The group also includes Los Angeles Dodger legends Orel Hershiser, Hall of Fame Broadcaster Jaime Jarrin, his son Jorge Jarrin, Frank Koch, former executive with Nature’s Recipe and Natural Balance, as well as Rick Taylor former Breeder’s Choice President and son of the original owner.

 

Breeder’s Choice Pet Foods has produced super-premium dog and cat foods for 73 years at the same location in Irwindale, California. Breeder’s Choice produces AvoDerm® and Pinnacle® pet food brands which are exported globally. In addition to its own brands, Breeder’s Choice is a leading custom manufacturer with extensive export capabilities to produce super premium brands and retailers’ private label brands.

 

Joey Herrick co-founded Natural Balance Pet Foods in 1989 and grew it into a highly respected pet food brand. He also founded The Lucy Pet Foundation, a 501 © (3) charity and then Lucy Pet Products, a premium pet food company dedicated to improving the health of animals. 

 

“Our formula for success is simple, never compromise on quality or ingredients, and always do what is right for the health of animals.” Herrick said. “It starts with good people committed to quality, which is why Clint Hammond the Director of Plant Operations for the past 9 years, along with the production team remains in place at Breeder’s Choice” Herrick added.

 

About Breeder’s Choice Pet Foods

In 1947, Harold Taylor started Breeder’s Choice Pet Food company with a simple goal: the uncompromising pursuit of the healthiest nourishment for the pets we love. That commitment endures today in the high-quality formulas we make in our state-of-the-art facility in California. We provide our customers with flexible manufacturing, superior natural ingredients like fresh meat purees, and a range of packaging options. www.breederschoice.com

Thursday, October 1, 2020

What's the best dog food?

 

Over the years I've shared countless articles, blog posts and podcasts about pet food and caring for pets. When I look back on the past twenty-five years in the pet industry I am humbled by how much I have learned from so many people, professional organizations, conferences and companies, with whom I've had the honor to be associated. I've never been shy about sharing and disclosing my professional affiliations, in part as full disclosure and also to lend some credibility to my point of view and knowledge.  

I am a partner at Lucy Pet Foods, and have an active role in many functions including our nutrition team. I'm one of those folks whose views are rooted in science and fact. I do not tend to follow fads and trends in nutrition. The internet is full of so-called "experts" who mislead people with all kinds of nonsensical ideas about what is right or best for dog and cat food. This post isn't intended to be the complete story on nutrition, but I will say that fads like "high protein", "raw food" , "fresh, gently cooked" diets are misleading to say the least. Domesticated dogs are not wolves, they do not hunt for their meals, they live relatively sedentary lifestyles and eat multiple times a day. High protein is not only not necessary but science has shown it can lead to cancer in the colon. Raw Diets are dangerous and prone to all kinds of nasty bugs. And don't be fooled by those so-called fresh, gently cooked pet foods. They are mostly water, and are not truly balanced. They show you things like fresh vegetables, fresh meats, etc, which are very high moisture, and not the nutrients your dog truly needs. Kibble truly is the very best form of food to feed your dog. Of course there are many ranges in quality kibble. It can be difficult to figure out what brands of kibble are the best. Like many things, you do get what you pay for, and generally I advise people to buy the best you can afford.  

So how do you decide what brand of dog food to choose? Well, it can be overwhelming but do your research. Take the time to read what brands say on their websites. What do they emphasize? Is ti marketing hype, or is it science and fact based? Is the brand transparent with its research, quality and brand experience? Do the people who own and run the company have solid experience in pet food, or are they newbies who raised a lot of investment money and jumped in to the industry to make a quick buck? Experience matters. Integrity matters. Transparency matters. Can you call the owner and talk to the nutritionist? Admittedly I am partial because I am a partner at Lucy Pet Foods, but I also have been in the pet food industry for long enough to know fact from hype. I have seen the tricks that so many pet food companies use to mislead consumers. I'm a purist, and I believe that pet parents deserve to know the facts. I'd be happy to answer any questions you have any time, so feel free to leave a comment or contact me directly.

I am a huge believer in the role our digestive tract (or the Gut) has in total health. In fact there is compelling science that proves conclusively that good gut health can strengthen the immune system, help fight disease, provide more energy, improve mood, and help with a healthy skin and coat. Lucy Pet Foods are built on that science, using a very unique fiber blend, along with quality proteins, fats, carbohydrates and vegetables to deliver superior nutrition to your dog or cat.  So yes I am partial to Lucy Pet Foods, but it is because I have worked with some of the nation's leading nutritionists and industry experts on ingredients to build a pet food that delivers results. Don't just take my word for it, check out our website and read about our Formulas for Life dog and cat foods.

I've been feeding my standard poodles Lucy Pet Duck, Pumpkin & Quinoa dog food for five years and they have really thrived on it. This year we just launched our new Kettle Creations Dog and Cat Stews. These are a really nice stew form, with extra gravy so they are perfect to use as a topper with kibble, or you can feed as a meal. They are made with real salmon, chicken or duck, and not some fake formed mystery meat-like stuff. All our ingredients are real! I should know because I have spent so much time at the plant and was personally involved in their development and production. I hope you check us out sometime and try our foods, you can find our products with free shipping from our own website. We are also available from Chewy and Amazon.

Thanks for reading,

-Rick

P.S.- Funny enough, when I first posted this article, someone sent me a message asking about the two bowls in the photo above. They are Fiesta brand pet food bowls. Fiestaware is one of the most collected and popular brands of dinnerware. Lucy Pet Products website started carrying the Fiestaware dog food bowls and cat food bowls. I was surprised how many people really liked the Fiesta pet food bowls, and that's why we started selling them on our website. Made in USA, chip resistant, and very durable, dishwasher and microwave safe., Fiesta is the brand of bowls I bought for my own dogs...and that was long before Lucy Pet started selling Fiesta. (So that means I actually paid full price!).

Wednesday, July 8, 2020

The Gettysburg Address

Four score and seven years ago our fathers brought forth on this continent, a new nation, conceived in Liberty, and dedicated to the proposition that all men are created equal.

Now we are engaged in a great civil war, testing whether that nation, or any nation so conceived and so dedicated, can long endure. We are met on a great battle-field of that war. We have come to dedicate a portion of that field, as a final resting place for those who here gave their lives that that nation might live. It is altogether fitting and proper that we should do this.

But, in a larger sense, we can not dedicate -- we can not consecrate -- we can not hallow -- this ground. The brave men, living and dead, who struggled here, have consecrated it, far above our poor power to add or detract. The world will little note, nor long remember what we say here, but it can never forget what they did here. It is for us the living, rather, to be dedicated here to the unfinished work which they who fought here have thus far so nobly advanced. It is rather for us to be here dedicated to the great task remaining before us -- that from these honored dead we take increased devotion to that cause for which they gave the last full measure of devotion -- that we here highly resolve that these dead shall not have died in vain -- that this nation, under God, shall have a new birth of freedom -- and that government of the people, by the people, for the people, shall not perish from the earth.

Abraham Lincoln
November 19, 1863



Disclaimers...

This blog is about life experiences & observations and stuff I am interested in. It is simply a side hobby and creative outlet; generally, with a tongue-in-cheek tone. I don't take it too seriously, nor should you. I do not profess to represent every point of view. Nothing on this site is a paid post.

It is for entertainment purposes only it, so just lighten up and just enjoy it. Life is short, live in the moment.

As the author, thoughts/views have no affiliation to my clients, business colleagues or my company.

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