Saturday, September 23, 2017

A quick lesson on pet food nutrition

Ellie loves her Lucy Pet Formulas for Life food
Last week a magazine writer (who was writing an article about Lucy Pet) called us for a few quotes about the company and our new Lucy Pet Formulas for Life dog food. She was writing a broader feature about what's new and truly innovative in pet food, specifically in the area of improving health for dogs and cats. She was particularly interested in our P.B.F. Prebiotic Balanced Fiber blend for Gut Health. Gut health, she said is emerging on the scene to be the next frontier of health benefits for animals, and follows the science in humans. We agreed, and were all too happy to share the science and extensive research that went into formulating our new Lucy Pet dog and cat foods.

The reporter was interested in learning about the role the fiber plays in gut health. I explained that the key is in the variety of fibers used in the food. Since all pet foods contain some fiber, having a prebiotic fiber isn't enough to claim gut health. Lucy Pet is able to claim gut health benefits to dogs and cats because of the extensive research on fiber and gut health by one of the world's leading experts on gut health and fiber, Dr George C Fahey. Our pet foods truly are revolutionary because we combine a variety of quality fibers (soluble and insoluble) along with a range of very high quality proteins and fats to yield a remarkable result in pets. I explained to the reporter that people often misunderstand the role of fiber, and also complex carbohydrates. Those who view them as "unnecessary" are misinformed and have an outdated view about animal nutrition.

Consumers today are searching for the latest and best for their pets. All they seem to find are the endless range of useless things with slick marketing campaigns, claims of "meat first", "high protein" or those raw and dehydrated diets. Those offerings often miss the big picture of what truly improves the health of pets. The reporter was curious to learn more about why "meat first" wasn't the most important indication of a quality pet food. I explained that it is the combination of ingredients in a pet food, when digested contribute to the body in some way. To think that just the meat based ingredients alone are what matter most is highly misleading. For example, if you made a cake and only asked about the flour, and ignored the rest of the ingredients, you would not be fully understanding what went into the cake and how to evaluate it.

Experts agree that having a high quality protein is important, but what is equally important is the quality and role of the fiber, fats, vitamins/minerals, and even the complex carbohydrates as well. Carbohydrates can contribute many things to a pet food; such as a source of energy, fiber, protein, amino acids, etc. Again- anyone who dismisses carbohydrates as bad or unnecessary out of hand is clearly misinformed and does not understand nutrition. Carbohydrates- particularly complex carbs can be very beneficial to dogs and cats when used in conjunction with other quality ingredients.


The fact is that pets are living in domesticated environments with humans and need to consume food that provides the nutrition they need. Pet food has been formulated to provide what is best for the animal, while at the same time making easy to serve, easy to digest, and easy for the human to clean up when our pets poop. Today's pet food diets were developed to meet these needs, and carbohydrates  play an important role in pet nutrition. Recently there was a wave of brands who started marketing against pet foods with carbohydrates, and it turned out to be nothing more than misinformed slick marketers trying to confuse consumers. Fortunately this has been addressed by regulators. AAFCO (The American Association of Feed Control Officers) who oversees pet food, recently ruled that there is no basis to make claims of glycemic levels in dogs and cats, and does not allow claims of "low glycemic" any longer on pet food.

 So just having a meat first formula--even if it is high quality meat, may not be giving your pet what they need to truly excel and be healthy. What should consumers look for in the sea of confusing shelves at the pet store? Read labels, research the brand, and look for what they focus on in their message. Don't be fooled by brands that claim only "meat first" or "high protein" as their key benefits. Look for brands that have high quality ingredients AND formulas based on science. Read brand websites to see if the company is using the latest nutritional science available, or do they seem to be following outdated nutrition from 30-40 years ago?

As we have launched our Lucy Pet Formulas for Life pet food, we have been flooded with testimonials from people telling us how much their cat or dog loves our food. Anecdotally, many veterinarians are reporting that they are seeing cases of IBS (irritable bowel syndrome) clear up in pets who started feeding Lucy Pet Formulas for Life. It is exciting to be part of a company that is helping animals and delivering great nutrition.

At the conclusion of the interview, I thanked the reporter for taking the time to hear our story. Lucy Pet is the only brand marketing gut health for pets, and it is exciting to be on the frontier brining years of nutritional research to benefit our dogs and cats. I wouldn't have it any other way.

Thursday, September 21, 2017

Helping homeless hurricane pets

Lucy Pet is chartering a plane to fly homeless hurricane pets to safety. Please watch this 30 second video and SHARE. Donate here: www.lucypetfoundation.org

Lucy Pet Hurricane Air Lift PSA 1 from Lucy Pet

Tuesday, September 19, 2017

A Memory from 1978 in Rhode Island



It was 39 years ago, on a cold snowy winter day in Rhode Island. A photographer from a local newspaper, The Observer took a photo of my brother and I with three other kids in the neighborhood. It was a bitter cold day and we were waiting for the school bus. I remember the photographer asked us to "look cold". I fastened my knit scarf and lowered by Snoopy hat below my eyes and did as good a job as any ten year old kid could do. The result was this front page photo that ran on January 12, 1978. I am the little kid in the lower left, and my brother is behind me, top left. I still have the full copy of the edition, the pages are yellow and brittle, but it is a nice memory of my childhood. 

Monday, August 7, 2017

Celebrate International Assistance Dog Week with Lucy Pet & KTLA

Help Lucy Pet and KTLA TV celebrate International Assistance Dog Week!  Upload a photo of your pet to Instagram or Facebook with the hashtag #PickMyHeroLucy and tell us why he or she is your hero. To enter click here.


Sunday, June 4, 2017

A Quick Comparison of Cat Litter brands. Cats Incredible wins!

Even if you don't understand Chinese, you will get the point of this video for Lucy Pet Cats Incredible litter. The video is from a retailer in Taiwan called "HAPET" who loves our cat litter.
www.catsincredible.com

Saturday, May 27, 2017

New Lucy Pet Food Formulas for Life are here


Well I'm pretty stoked. After a lot of planning and hard work, I'm so proud of our new Lucy Pet food Formulas for Life dog and cat food that are now available. This is the only pet food to have our special P.B.F. Prebiotic Balanced Fiber for gut health and a strong immune system. You can try Lucy Pet Formulas for life dog food or cat food from our website, or ask your local pet shop to order it for you. You will see a difference in your pet's health in just two weeks. I saw an increase in energy, brighter eyes, better skin and coat, and better poop too. Give your pet the health they deserve, a strong immune system, shiny coat, healthy digestion and vibrant energy too. Try Lucy Pet Formulas for Life. We are a family owned small pet food brand made in Southern California. Our Products With A Cause program means we support the Lucy Pet Foundation to help reduce pet overpopulation. Check us out today at www.LucyPetFood.com  Thanks!

Sunday, May 21, 2017

Vote for your favorite Local Pet Store

Without a doubt, the internet has brought incredible convenience to consumers. I shop online for a lot of things, but personally I still enjoy going into a retail store to shop for some products. Pet products are definitely one example of where I prefer to go to a physical store. I like to bring Ellie, Adele or Sheldon with me because it is a fun experience for them to sniff around for treats, toys and discover new things. I also get valuable advice from pet store employees. My company, Lucy Pet believes that brick & mortar pet specialty stores offer the best shopping experience to pet parents. In fact, we've launched a summer campaign asking consumers to nominate their favorite local pet specialty store. Every month local retailers will be selected from all the nominees. For the store that is chosen, the consumer will win a free bag of Lucy Pet Formulas for Life dog or cat food and valuable coupons. The retail store selected will also win Lucy Pet Formulas for Life products for their store. 

There are so may great local independent pet specialty stores all across the US and Canada, who are competing with the Internet. We want to help support the little retailers by reminding consumers that shopping at your local pet store is the best option to find new and unique products for your dog or cat. Personally, I'm proud that Lucy Pet Products is leading the charge in the industry to help brick & mortar pet stores remain strong. After all, our country is built on many local businesses, and each of us needs to do our part to help locally owned businesses stay around. 

Vote for your favorite local pet store from this link, and you may just win a bag of Lucy Pet Formulas for Life dog or cat food
https://www.lucypetproducts.com/vote-favorite-retailer/

Wednesday, May 17, 2017

Two Poodles and a Labradoodle!

Together with the kids!
This is one of those rare photos when all three kids are together in one place, standing still. Sheldon, Adele and Miss Ellie were all smiles last night at the townhouse. Two standard poodles and a labradoodle, all living harmoniously. When I think it has only been five weeks since Adele was adopted, she has truly done very well adjusting to her new life. All three kids are taste-testers for the new Lucy Pet dog food
 
Yesterday Sheldon went to work with me and taste-tested our Lucy Pet Salmon, Pumpkin & Quinoa Formula for Life dog food. He even let me me Tweet out this photo of him next to the bag!

Saturday, May 13, 2017

#Dog Speed Dating in #DNCE video #KissingStrangers feat Nicki Minaj

Long time readers of this blog know that I love my dogs. Sheldon, Miss Ellie and Adele bring so much love and happiness. Anyone who has a dog in their life at one time or another has envisioned their dog acting almost human-like. We tend to project human traits and mindsets on our pets, perhaps to relate, but it is also just good old plain fun.
There is a new music video "Kissing Strangers" by the popular dance-rock group 'DNCE" that features dogs in a speed-dating type event. They are all having fun, being silly and enjoying life. The song is catchy and has a good beat. DNCE consists of members Joe JonasJack Lawless, Cole Whittle, and JinJoo Lee and features Nicki Minaj.

The connection here is that in this lyric video, DNCE gave Lucy Pet some cool plugs throughout with some banners and things like that. Its a lighthearted easy song and fun to imagine what dogs would be like on a speed date. I especially like the pink standard poodle who catches the eyes of all the male dogs in the video. That pink poodle is supposed to be Nicki Minaj, which you will see as she starts her vocals in the song. Dog lovers especially will enjoy this music video:

Thursday, May 4, 2017

Making the Very Best Dog & Cat Food: Lucy Pet Formulas for Life


After ten months in development, we are finally making the first full production runs of our new Lucy Pet Formulas for Life dog and cat foods. I'm super excited because with nearly 23 years experience in pet food and nutrition, I know that Lucy Pet has the very best dog and cat foods on the market today. I'm proud of what our team  developed, because it is based on sound science. In fact, 40 years of nutritional studies by Dr George C. Fahey, the world's leading expert in dietary fiber and Gut Health.

These super premium foods all contain our trademark P.B.F. Prebiotic Balanced Fiber blend, which really is breakthrough nutrition for Gut Health. Scientists know that as much as 70% of our immune system is based in the gut, so a strong, healthy digestive system is the first line of defense to keep our bodies strong to fight disease and remain healthy.

We start with the very best quality ingredients, which we source from suppliers we know and trust. Ingredients like real Duck, wild caught Alaskan Salmon, Pumpkin, Quinoa, Chickpeas, Sweet Potatoes and more. We even use Duck Fat and Fish oils for balanced omegas.

We take special care to ensure our kibble is made per the exact specification, so dogs and cats will love Lucy Pet foods. Here is a clip of our dog kibble in production:

checking production specs at the plant
There are so many different pet foods available today, but truly, Lucy Pet Formulas for Life are absolutely cutting edge, unique, different and special. Lucy Pet Formulas for Life have a diverse blend and variety of prebiotics and fibers, with very particular ratios of soluble and insoluble fibers. In digestion, these make their way all the large intestine (or colon) where they ferment and help produce favorable population of bacteria. The result is more short-chain fatty acids which are extremely beneficial to gut health. Read more about this from our website.

Our dog and cat diets are unlike anything else available for dog and cats, I'm happy that consumers will finally be able to find the best dog and cat food to give their pet the best possible opportunity to live longer and healthier, through gut health. 

I am proud to be personally involved in production at the plant right here in California. Stay tuned for more updates on when we will start shipping to stores.

Tuesday, May 2, 2017

Lucy Pet Gnarly Crankin Wave Maker at America's Family Pet Expo 2017



KTLA 5 - Lucy Pet & Pet Expo 2017 04-28-17 from Lucy Pet

This past weekend Lucy Pet was at America's Family Pet Expo in Costa Mesa, California. This annual pet expo in Orange County is one of the largest events of its kind in the US, with everything from dogs, cats, birds, reptiles and more. We brought our Gnarly Crankin Mobile Wave Maker featuring dogs surfing and doing cool tricks, along with a surfing cat too. Lucy Pet was raising awareness for adoption, rescue and Spay & Neuter by featuring many champion surf and dock diving dogs who had been rescued from a shelter.

The Lucy Pet Mobile Spay & Neuter Clinic was on hand, offering tours and educating attendees about our free and low-cost services. We also debuted our new Lucy Pet Formulas for Life dog and cat foods at the show. We had an absolute blast this past weekend, and the crowds loved the surf shows. This video above is from KTLA 5 TV in Los Angeles, Gayle Anderson covered the Pet Expo and featured the Lucy Pet Wave Maker extensively in these clips edited into one video above. Enjoy!

These are the pets who surfed at the Expo this weekend:

Saturday, April 1, 2017

The Art of Motivating Others: Turning Passion into Action

Throughout my career, whether in business and in my capacity as a consultant, one of the most common challenges leaders have is how to engage others to take action. Whether trying to motivate employees, consumers, volunteers, etc the challenges are similar. It can be difficult to get people to do something. There may be head nods, or the perception of consensus, but later when everyone leaves and goes back to their desks, homes or hang up from the conference call, all too often there is no real change in behavior. Leaders find this exceptionally frustrating. I've heard countless executives tell me, "I've explained it numerous times" or "I had a meeting and told everyone".  I typically push back and ask if they communicated and motivated as well. Then I get the blank stare. 

Don’t mistake good communication for good motivation. Just because you are talking, it doesn’t mean anyone is really listening. And it certainly doesn't mean anyone was motivated to take action from what you said. 

Most people understand that good motivation is critical. But what is motivation? Motivation is when a person has the desire or willingness to DO something. However, people can have a desire to do something and still choose not to do anything. To make it real, we must turn the passion into action.

Story telling is an effective method in taking mere words and making them more real, or relatable. Share a genuine story to help illustrate your vision, and the reasons why you want a achieve a certain goal.

Remember that people in most organizations are often diverse. Factors such as age, gender, ethnic background, sexual orientation, health condition, life experiences, and more influence how we feel and think. Therefore, not everyone has the same point of view or shares your values. People may view you differently by the car you drive, the clothes you wear, or how they perceive your salary, and status at the company. It may be difficult for you to relate to others because your own life experiences and factors are so different. 

People also all have different passions for things they believe in, or mean something to them. In a perfect world, companies recruit, attract and hire people who have a passion for the mission of the company. People who love the cause, the product or the purpose of the organization. When employee passions align to the company's purpose magic happens. However this is not always the case. As companies get larger, it becomes difficult to have 500, 1,500, 5,000 or 50,000 employees who all share the same passion. 

The message here is not to let differences get in the way of being a good leader. When we allow our differences to get in the way, people shut down and stop listening. This is what it is so critical to ensure everyone in your group understands the mission, and what you all have in common. 

Does your group, organization or company have more things that divide or unite you? What common goals do you all share? Is everyone aware of the POTENTIAL for commonality? I have seen many times where a company's own employees are not aligned on the common goal of the company, so be sure to look inward before trying to take action.

If you are trying to motivate consumers, or solicit any kind of external support, passions, along with emotions are factors in how people make decisions to take action.


As humans, we are all affected by how we feel. Emotions influence people to engage and take action

We tend to take action about things we are passionate about. Emotion is a mental reaction. Passion is the action resulting from strong emotion (often liking and desire).



Plutchik's Wheel of Emotion

Dr Robert Plutchik was a psychologist who developed the wheel of emotion to illustrate the relationships between what he called primary emotions and other related emotionsThe eight basic emotions are joy, trust, fear, surprise, sadness, anticipation, anger, and disgust.
When you are trying to motivate people to take action, it is important to remember the role that emotions may play. Consider how people will feel and react to you. 

Remember the following:


  • Emotions Influence Thought
  • Emotions Trigger Physical Responses
  • Emotions Determine Decisions
  • Emotions Respond to Action

So if you are setting out to drive change, get people to take action remember to communicate, motivate and inspire. 

Here are my Top 10 Tips to Drive Engagement (ok its 11)

  1. Don’t be afraid to share your passions and reasons why. 
  2. Motivation alone isn’t enough. You must inspire others.
  3. Don’t allow differences of opinion to stop all progress or action.
  4. Eliminate unnecessary distractions and noise.
  5. Anticipate what emotions are most likely to trigger.
  6. Offering solutions to problems increases engagement. 
  7. Be authentic, genuine and take time tell the backstory.
  8. Always make your message relatable and as real as possible.
  9. Find common ground joy to bring people together.
  10. Go Big or Go Home. If its worth doing, do it right.
  11. Use your story or cause to engage and inspire people.

Thursday, March 16, 2017

A Great Way to Learn Social Media for Your Organization

Do you need to learn Social Media for your business or organization? Or maybe for yourself? I recommend attending the Social Media Tulsa Conference March 30-31 in Tulsa, Oklahoma. It offers quality content, in an intimate setting, and excellent value for any company to send a staff member. Learn social media from some really smart, fun people who practice social media everyday in the real world. I'm a speaker this year too, hope to see you in Tulsa, Oklahoma. Register soon and save $50 off registration: http://bit.ly/2nBe834

Sunday, March 5, 2017

Fiber, Gut Health, and the Second Brain

As humans, we are filled with bacteria. I'm not talking about the bacteria on the outside of our bodies, that is entirely another story. I'm referring to our microbiome (or the human flora). I've read an article in Scientific American that said inside us, there are more bacteria microbes than human cells. Some articles say it may be one-for one ratios. Either way, its true that we are filled with bacteria. We eat food to fuel our bodies with energy and sustain essential functions for our cells and organs. The foods we eat also "feed" the 100 trillion bacteria in our bodies, specifically within the gut and other vital organs. If we eat healthy foods, we can feed our bodies to produce good bacteria. If we consume overly processed, artificial chemicals or foods high in sugars, there is potential we produce bad bacteria, and the gut can get out of balance. In fact, different strains or species of bacteria can be formed based on the types of foods we eat, so truly we are what we eat, it transforms our intestinal composition.

The bacterial microbes that live inside us affect our health, weight, mood, mood disorders, behavior and how full we feel. The gut intestinal flora (bacteria) affects not only how we digest and process food, but it also contributes to the functionality and strength of our immune system, as well as playing a role to reduce inflammation. 

The digestive system is a complicated process, it literally starts with how we ingest and chew our food, how it travels through the esophagus into the stomach, small and large intestines and eventually exits the body. The wall of our gut, or the enteric nervous system (ENS) is what controls the digestive system. The gut breaks down our food, and generates energy, and our bodies can utilize the vitamins. Healthy digestion also helps create good bacteria to fight the bad (pathogenic) bacteria.

Latest studies and research all indicated that the key to good gut health is to consume more fiber, and a variety of different types. It is believed to be the most effective way to produce a more balanced gut bacteria environment. Every single day, choose from a variety of things like fresh leafy, stalky green vegetables, legumes (beans), lentils, whole grains, nuts, seeds, and fruits to build up your microbial diversity. Many of these are considered prebiotic foods because they have the types of fiber that beneficial gut bacteria thrive on when they ferment in the gut. Also consider adding some probiotic bacteria by eating yogurts, fermented foods or take a probiotic supplement that is refrigerated. Don't bother with any probiotic that is room temperature, the bacteria needs to stay alive in order to work. 

Back to the enteric nervous system. The ENS is a huge network of neurons that are dispersed across layers of our gut tissue. This system is self-automated and maintains our biochemistry throughout the gut. It does things like keeping the correct pH levels and chemical configuration needed to enable digestive enzymes to kick into gear and break down and process the foods we ingested.

I first became interested in studying this topic a few years ago as part of improving my own health. As a Type 2 Diabetic, I needed to understand how I could change my diet to control my diabetes. After consulting with my medical doctor, nutritionists and health care professionals I learned what I needed. During this same time there were some synergies between my personal nutritional education and my work. My professional background has been in the pet industry, specifically pet food and nutrition. As such I spent several years studying the latest research of the leading nutritionists and scientists around health. Everything pointed back to diet, including fiber, digestion and gut health. The same principles apply for dogs and cats as in humans. I've been fortunate to have spent several years working closely with three of the world's leading experts on fiber and gut health. Gut health--through fiber is a key driver to better heath. I have been able to utilize much of this knowledge and latest research when we developed our new Lucy Pet Formulas for Life with P.B.F. Prebiotic Balanced Fiber. We realized it was time that there was a super-premium pet food on the market that can help dogs and cats live a healthier life through better gut health. We pulled together the experts in gut health and animal nutrition to discuss the gut and digestive systems for dogs and cats.

The gut has some pretty serious functions, aside from processing food, it stops any dangerous pathogens, bacteria, viruses, etc from progressing through the body or to vital organs. The gut wall lining has immune cells which secrete histamines or other inflammatory secretions which can trigger the brain to induce vomiting, or initiate diarrhea. In either case its the method the body uses to "get the poison out", or make sure the pathogenic foreign bacteria gets out as quickly as possible. This helps explain how integral the gut is with the brain and to protect our bodies from sickness or disease. The gut truly is like a "second brain" in that it communicates with the brain and helps control many functions in the body. Until now, very few people understood just how important a healthy diet with high levels of fiber can be for better health and to enable the "second brain" to do its job.
There is a fascinating article on this at New Scientist, this image below is from that site and helps visually explain some of what I've shared in this post.
image credit: New Scientist

Disclaimers...

This blog is about life experiences & observations and stuff I am interested in. It is simply a side hobby and creative outlet; generally, with a tongue-in-cheek tone. I don't take it too seriously, nor should you. I do not profess to represent every point of view. Nothing on this site is a paid post.

It is for entertainment purposes only it, so just lighten up and just enjoy it. Life is short, live in the moment.

As the author, thoughts/views have no affiliation to my clients, business colleagues or my company.

This blog is independent and free of any type of financial affiliations. Some images used are from the internet and sometimes hard to credit them, so if you own any and want them removed just send me a message.

No copyright infringement intended. I am not responsible for defamatory statements bound to government, religious, or other laws from the reader’s country of origin or residence. The intention of this blog is to do no harm, defame, libel or offend anyone.