Tuesday, January 2, 2018
Lucy Pet Paws for Life Rose Parade 2018 KTLA5 Coverage from Lucy Pet on Vimeo.
As a side note, Lucy Pet is proud to honor these hero pets. It is part of the mission to help animals through their Lucy Pet Foundation, a 501 (c) (3) charity. Lucy Pet also has really great dog and cat food where proceeds go to help support the Lucy Pet Foundation. Check out Lucy Pet Formulas for Life dog and cat foods, at local pet stores or online too. Lucy Pet also has Cats Incredible litter, an awesome litter that actually stops ammonia from forming in the litter box.
Tuesday, December 26, 2017
Paws for Life Lucy Pet Rose Parade 2018
Visit https://www.lucypetproducts.com/rose-parade/2018-pawsforlife/ for more info
Saturday, September 23, 2017
|Ellie loves her Lucy Pet Formulas for Life food|
The reporter was interested in learning about the role the fiber plays in gut health. I explained that the key is in the variety of fibers used in the food. Since all pet foods contain some fiber, having a prebiotic fiber isn't enough to claim gut health. Lucy Pet is able to claim gut health benefits to dogs and cats because of the extensive research on fiber and gut health by one of the world's leading experts on gut health and fiber, Dr George C Fahey. Our pet foods truly are revolutionary because we combine a variety of quality fibers (soluble and insoluble) along with a range of very high quality proteins and fats to yield a remarkable result in pets. I explained to the reporter that people often misunderstand the role of fiber, and also complex carbohydrates. Those who view them as "unnecessary" are misinformed and have an outdated view about animal nutrition.
Consumers today are searching for the latest and best for their pets. All they seem to find are the endless range of useless things with slick marketing campaigns, claims of "meat first", "high protein" or those raw and dehydrated diets. Those offerings often miss the big picture of what truly improves the health of pets. The reporter was curious to learn more about why "meat first" wasn't the most important indication of a quality pet food. I explained that it is the combination of ingredients in a pet food, when digested contribute to the body in some way. To think that just the meat based ingredients alone are what matter most is highly misleading. For example, if you made a cake and only asked about the flour, and ignored the rest of the ingredients, you would not be fully understanding what went into the cake and how to evaluate it.
Experts agree that having a high quality protein is important, but what is equally important is the quality and role of the fiber, fats, vitamins/minerals, and even the complex carbohydrates as well. Carbohydrates can contribute many things to a pet food; such as a source of energy, fiber, protein, amino acids, etc. Again- anyone who dismisses carbohydrates as bad or unnecessary out of hand is clearly misinformed and does not understand nutrition. Carbohydrates- particularly complex carbs can be very beneficial to dogs and cats when used in conjunction with other quality ingredients.
The fact is that pets are living in domesticated environments with humans and need to consume food that provides the nutrition they need. Pet food has been formulated to provide what is best for the animal, while at the same time making easy to serve, easy to digest, and easy for the human to clean up when our pets poop. Today's pet food diets were developed to meet these needs, and carbohydrates play an important role in pet nutrition. Recently there was a wave of brands who started marketing against pet foods with carbohydrates, and it turned out to be nothing more than misinformed slick marketers trying to confuse consumers. Fortunately this has been addressed by regulators. AAFCO (The American Association of Feed Control Officers) who oversees pet food, recently ruled that there is no basis to make claims of glycemic levels in dogs and cats, and does not allow claims of "low glycemic" any longer on pet food.
So just having a meat first formula--even if it is high quality meat, may not be giving your pet what they need to truly excel and be healthy. What should consumers look for in the sea of confusing shelves at the pet store? Read labels, research the brand, and look for what they focus on in their message. Don't be fooled by brands that claim only "meat first" or "high protein" as their key benefits. Look for brands that have high quality ingredients AND formulas based on science. Read brand websites to see if the company is using the latest nutritional science available, or do they seem to be following outdated nutrition from 30-40 years ago?
As we have launched our Lucy Pet Formulas for Life pet food, we have been flooded with testimonials from people telling us how much their cat or dog loves our food. Anecdotally, many veterinarians are reporting that they are seeing cases of IBS (irritable bowel syndrome) clear up in pets who started feeding Lucy Pet Formulas for Life. It is exciting to be part of a company that is helping animals and delivering great nutrition.
At the conclusion of the interview, I thanked the reporter for taking the time to hear our story. Lucy Pet is the only brand marketing gut health for pets, and it is exciting to be on the frontier brining years of nutritional research to benefit our dogs and cats. I wouldn't have it any other way.
Thursday, September 21, 2017
Tuesday, September 19, 2017
Monday, August 7, 2017
Sunday, June 4, 2017
Saturday, May 27, 2017
Sunday, May 21, 2017
There are so may great local independent pet specialty stores all across the US and Canada, who are competing with the Internet. We want to help support the little retailers by reminding consumers that shopping at your local pet store is the best option to find new and unique products for your dog or cat. Personally, I'm proud that Lucy Pet Products is leading the charge in the industry to help brick & mortar pet stores remain strong. After all, our country is built on many local businesses, and each of us needs to do our part to help locally owned businesses stay around.
Vote for your favorite local pet store from this link, and you may just win a bag of Lucy Pet Formulas for Life dog or cat food.
Wednesday, May 17, 2017
|Together with the kids!|
Yesterday Sheldon went to work with me and taste-tested our Lucy Pet Salmon, Pumpkin & Quinoa Formula for Life dog food. He even let me me Tweet out this photo of him next to the bag!
Saturday, May 13, 2017
There is a new music video "Kissing Strangers" by the popular dance-rock group 'DNCE" that features dogs in a speed-dating type event. They are all having fun, being silly and enjoying life. The song is catchy and has a good beat. DNCE consists of members Joe Jonas, Jack Lawless, Cole Whittle, and JinJoo Lee and features Nicki Minaj.
The connection here is that in this lyric video, DNCE gave Lucy Pet some cool plugs throughout with some banners and things like that. Its a lighthearted easy song and fun to imagine what dogs would be like on a speed date. I especially like the pink standard poodle who catches the eyes of all the male dogs in the video. That pink poodle is supposed to be Nicki Minaj, which you will see as she starts her vocals in the song. Dog lovers especially will enjoy this music video:
Thursday, May 4, 2017
These super premium foods all contain our trademark P.B.F. Prebiotic Balanced Fiber blend, which really is breakthrough nutrition for Gut Health. Scientists know that as much as 70% of our immune system is based in the gut, so a strong, healthy digestive system is the first line of defense to keep our bodies strong to fight disease and remain healthy.
We start with the very best quality ingredients, which we source from suppliers we know and trust. Ingredients like real Duck, wild caught Alaskan Salmon, Pumpkin, Quinoa, Chickpeas, Sweet Potatoes and more. We even use Duck Fat and Fish oils for balanced omegas.
We take special care to ensure our kibble is made per the exact specification, so dogs and cats will love Lucy Pet foods. Here is a clip of our dog kibble in production:
|checking production specs at the plant|
Our dog and cat diets are unlike anything else available for dog and cats, I'm happy that consumers will finally be able to find the best dog and cat food to give their pet the best possible opportunity to live longer and healthier, through gut health.
I am proud to be personally involved in production at the plant right here in California. Stay tuned for more updates on when we will start shipping to stores.
Tuesday, May 2, 2017
KTLA 5 - Lucy Pet & Pet Expo 2017 04-28-17 from Lucy Pet
This past weekend Lucy Pet was at America's Family Pet Expo in Costa Mesa, California. This annual pet expo in Orange County is one of the largest events of its kind in the US, with everything from dogs, cats, birds, reptiles and more. We brought our Gnarly Crankin Mobile Wave Maker featuring dogs surfing and doing cool tricks, along with a surfing cat too. Lucy Pet was raising awareness for adoption, rescue and Spay & Neuter by featuring many champion surf and dock diving dogs who had been rescued from a shelter.
The Lucy Pet Mobile Spay & Neuter Clinic was on hand, offering tours and educating attendees about our free and low-cost services. We also debuted our new Lucy Pet Formulas for Life dog and cat foods at the show. We had an absolute blast this past weekend, and the crowds loved the surf shows. This video above is from KTLA 5 TV in Los Angeles, Gayle Anderson covered the Pet Expo and featured the Lucy Pet Wave Maker extensively in these clips edited into one video above. Enjoy!
These are the pets who surfed at the Expo this weekend:
Saturday, April 1, 2017
Most people understand that good motivation is critical. But what is motivation? Motivation is when a person has the desire or willingness to DO something. However, people can have a desire to do something and still choose not to do anything. To make it real, we must turn the passion into action.
Story telling is an effective method in taking mere words and making them more real, or relatable. Share a genuine story to help illustrate your vision, and the reasons why you want a achieve a certain goal.
People also all have different passions for things they believe in, or mean something to them. In a perfect world, companies recruit, attract and hire people who have a passion for the mission of the company. People who love the cause, the product or the purpose of the organization. When employee passions align to the company's purpose magic happens. However this is not always the case. As companies get larger, it becomes difficult to have 500, 1,500, 5,000 or 50,000 employees who all share the same passion.
The message here is not to let differences get in the way of being a good leader. When we allow our differences to get in the way, people shut down and stop listening. This is what it is so critical to ensure everyone in your group understands the mission, and what you all have in common.
Does your group, organization or company have more things that divide or unite you? What common goals do you all share? Is everyone aware of the POTENTIAL for commonality? I have seen many times where a company's own employees are not aligned on the common goal of the company, so be sure to look inward before trying to take action.
If you are trying to motivate consumers, or solicit any kind of external support, passions, along with emotions are factors in how people make decisions to take action.
|When you are trying to motivate people to take action, it is important to remember the role that emotions may play. Consider how people will feel and react to you. |
Remember the following:
- Emotions Influence Thought
- Emotions Trigger Physical Responses
- Emotions Determine Decisions
- Emotions Respond to Action
Here are my Top 10 Tips to Drive Engagement (ok its 11)
- Don’t be afraid to share your passions and reasons why.
- Motivation alone isn’t enough. You must inspire others.
- Don’t allow differences of opinion to stop all progress or action.
- Eliminate unnecessary distractions and noise.
- Anticipate what emotions are most likely to trigger.
- Offering solutions to problems increases engagement.
- Be authentic, genuine and take time tell the backstory.
- Always make your message relatable and as real as possible.
- Find common ground joy to bring people together.
- Go Big or Go Home. If its worth doing, do it right.
- Use your story or cause to engage and inspire people.
This blog is about life experiences & observations and stuff I am interested in. It is simply a side hobby and creative outlet; generally, with a tongue-in-cheek tone. I don't take it too seriously, nor should you. I do not profess to represent every point of view. Nothing on this site is a paid post.
It is for entertainment purposes only it, so just lighten up and just enjoy it. Life is short, live in the moment.
As the author, thoughts/views have no affiliation to my clients, business colleagues or my company.
This blog is independent and free of any type of financial affiliations. Some images used are from the internet and sometimes hard to credit them, so if you own any and want them removed just send me a message.
No copyright infringement intended. I am not responsible for defamatory statements bound to government, religious, or other laws from the reader’s country of origin . The intention of this blog is to do no harm, defame, libel or offend anyone.