Tuesday, September 11, 2018

Sheldon the K9 Product Development Assistant

Sheldon was my trusty assistant for the taste-test panel
This has been a busy year so far, with no end in sight to the fun and interesting projects in my world of pet food. I've just completed a product development project of our new Lucy Pet Hip to Be Square™ dog treats. Sheldon, Ellie and Adele all helped with the formula development and taste testing. They all have such discriminating taste buds, so it took us time to get the formula just right. We make our dog treats right here in sunny Southern California. They are meaty, chewy, semi-moist natural treats. We insisted in using premium ingredients from the US, such as duck meat, wild Alaskan salmon, or free range chicken as the first ingredients of each treat. 
The first batch of treats are made!
We blended in some pumpkin for some fiber and a delicious taste. Since our Hip to Be Square dog treats are grain-free and Limited Ingredient Treats, they are an excellent choice for pets who have sensitivities to grain. 
Like everything we do at Lucy Pet, these are 'Products with a Cause', so proceeds help animals through the Lucy Pet Foundation. I couldn't have done it without my faithful poodle pal Sheldon Gryffindor, who is still going strong at nine years old. I should have asked him to be in this ad for the new treats! Oh well, next time, Sheldon.

Wednesday, March 7, 2018

Are euthanized dogs and cats ending up in your pet’s food?

How could PENTOBARBITAL end up in pet food? My company, Lucy Pet Products is taking a stand against what some pet food brands are doing that is harmful to pets.

Are euthanized dogs and cats ending up in your pet’s food?
YouTube link below:

Tuesday, January 2, 2018

Honoring Hero Dogs and Cats at the Rose Parade

If you didn't see the 2018 Rose Parade on January 1st, you missed seeing the Lucy Pet Paws for Life float that honors hero dogs and hero cats.  The float featured brave animals that have saved and protected human lives. From Tara the Cat who fought off a stray dog who attacked the family toddler, to Sirius, the military working dog who served bravely alongside his handler, 22-year-old Marine Lance Cpl. Joshua Ashley, who was killed fighting in Afghanistan. Also featured was Jax the K9 officer in the Oxnard Police Department, rocket the Search and Rescue dog, to Surfin Jack a therapy dog. Here is a clip of the TV coverage about our Lucy Pet float:
Lucy Pet Paws for Life Rose Parade 2018 KTLA5 Coverage from Lucy Pet on Vimeo.
As a side note, Lucy Pet is proud to honor these hero pets. It is part of the mission to help animals through their Lucy Pet Foundation, a 501 (c) (3) charity. Lucy Pet also has really great dog and cat food where proceeds go to help support the Lucy Pet Foundation. Check out Lucy Pet Formulas for Life dog and cat foods, at local pet stores or online too. Lucy Pet also has Cats Incredible litter, an awesome litter that actually stops ammonia from forming in the litter box.

Tuesday, December 26, 2017

Honoring Pet Heroes Who Have Saved Human Lives

On January 1st, 
Lucy Pet
​ will be participating the annual Tournament of Rose​
​parade, in Pasadena, CA. This will be Lucy Pet's ​
third Rose Parade, and we couldn’t be more excited
​! The Rose Parade is an opportunity for us to share our message about helping animals, and raising awareness of the Lucy Pet Foundation.​
We're especially proud of this year's float. 
The Rose Parade theme this year is “Making A Difference,” and our float, “Paws for Life,” honors animal heroes who, all together, have saved over 200 human lives! Look for us during the second half of the parade; we are float number 79. Tune in to the Rose Parade on January 1st starting at 8 am PST, or watch it live on Amazon Prime.

Paws for Life Lucy Pet Rose Parade 2018
Visit https://www.lucypetproducts.com/rose-parade/2018-pawsforlife/ for more info

We worked with Fiesta Parade Floats—the most award-winning float builder in Rose Parade history to create an amazing float, fit for our animal heroes! Thousands of volunteers worked hundreds of hours to create our spectacular float, using organic plant materials including flowers, seeds, petals, bark, leaves, and more. 

Watch the Rose Parade on Monday, January 1st, to see the brave animals that have saved and protected human lives on our incredible Lucy Pet “Paws for Life” float. From search and rescue dogs to a fearless feline, we salute these courageous animals for putting themselves in the line of danger to rescue and defend humans in need.

To read more about our float, visit the Lucy Pet website.

Saturday, September 23, 2017

A quick lesson on pet food nutrition

Ellie loves her Lucy Pet Formulas for Life food
Last week a magazine writer (who was writing an article about Lucy Pet) called us for a few quotes about the company and our new Lucy Pet Formulas for Life dog food. She was writing a broader feature about what's new and truly innovative in pet food, specifically in the area of improving health for dogs and cats. She was particularly interested in our P.B.F. Prebiotic Balanced Fiber blend for Gut Health. Gut health, she said is emerging on the scene to be the next frontier of health benefits for animals, and follows the science in humans. We agreed, and were all too happy to share the science and extensive research that went into formulating our new Lucy Pet dog and cat foods.

The reporter was interested in learning about the role the fiber plays in gut health. I explained that the key is in the variety of fibers used in the food. Since all pet foods contain some fiber, having a prebiotic fiber isn't enough to claim gut health. Lucy Pet is able to claim gut health benefits to dogs and cats because of the extensive research on fiber and gut health by one of the world's leading experts on gut health and fiber, Dr George C Fahey. Our pet foods truly are revolutionary because we combine a variety of quality fibers (soluble and insoluble) along with a range of very high quality proteins and fats to yield a remarkable result in pets. I explained to the reporter that people often misunderstand the role of fiber, and also complex carbohydrates. Those who view them as "unnecessary" are misinformed and have an outdated view about animal nutrition.

Consumers today are searching for the latest and best for their pets. All they seem to find are the endless range of useless things with slick marketing campaigns, claims of "meat first", "high protein" or those raw and dehydrated diets. Those offerings often miss the big picture of what truly improves the health of pets. The reporter was curious to learn more about why "meat first" wasn't the most important indication of a quality pet food. I explained that it is the combination of ingredients in a pet food, when digested contribute to the body in some way. To think that just the meat based ingredients alone are what matter most is highly misleading. For example, if you made a cake and only asked about the flour, and ignored the rest of the ingredients, you would not be fully understanding what went into the cake and how to evaluate it.

Experts agree that having a high quality protein is important, but what is equally important is the quality and role of the fiber, fats, vitamins/minerals, and even the complex carbohydrates as well. Carbohydrates can contribute many things to a pet food; such as a source of energy, fiber, protein, amino acids, etc. Again- anyone who dismisses carbohydrates as bad or unnecessary out of hand is clearly misinformed and does not understand nutrition. Carbohydrates- particularly complex carbs can be very beneficial to dogs and cats when used in conjunction with other quality ingredients.

The fact is that pets are living in domesticated environments with humans and need to consume food that provides the nutrition they need. Pet food has been formulated to provide what is best for the animal, while at the same time making easy to serve, easy to digest, and easy for the human to clean up when our pets poop. Today's pet food diets were developed to meet these needs, and carbohydrates  play an important role in pet nutrition. Recently there was a wave of brands who started marketing against pet foods with carbohydrates, and it turned out to be nothing more than misinformed slick marketers trying to confuse consumers. Fortunately this has been addressed by regulators. AAFCO (The American Association of Feed Control Officers) who oversees pet food, recently ruled that there is no basis to make claims of glycemic levels in dogs and cats, and does not allow claims of "low glycemic" any longer on pet food.

 So just having a meat first formula--even if it is high quality meat, may not be giving your pet what they need to truly excel and be healthy. What should consumers look for in the sea of confusing shelves at the pet store? Read labels, research the brand, and look for what they focus on in their message. Don't be fooled by brands that claim only "meat first" or "high protein" as their key benefits. Look for brands that have high quality ingredients AND formulas based on science. Read brand websites to see if the company is using the latest nutritional science available, or do they seem to be following outdated nutrition from 30-40 years ago?

As we have launched our Lucy Pet Formulas for Life pet food, we have been flooded with testimonials from people telling us how much their cat or dog loves our food. Anecdotally, many veterinarians are reporting that they are seeing cases of IBS (irritable bowel syndrome) clear up in pets who started feeding Lucy Pet Formulas for Life. It is exciting to be part of a company that is helping animals and delivering great nutrition.

At the conclusion of the interview, I thanked the reporter for taking the time to hear our story. Lucy Pet is the only brand marketing gut health for pets, and it is exciting to be on the frontier brining years of nutritional research to benefit our dogs and cats. I wouldn't have it any other way.

Thursday, September 21, 2017

Helping homeless hurricane pets

Lucy Pet is chartering a plane to fly homeless hurricane pets to safety. Please watch this 30 second video and SHARE. Donate here: www.lucypetfoundation.org

Lucy Pet Hurricane Air Lift PSA 1 from Lucy Pet

Tuesday, September 19, 2017

A Memory from 1978 in Rhode Island

It was 39 years ago, on a cold snowy winter day in Rhode Island. A photographer from a local newspaper, The Observer took a photo of my brother and I with three other kids in the neighborhood. It was a bitter cold day and we were waiting for the school bus. I remember the photographer asked us to "look cold". I fastened my knit scarf and lowered by Snoopy hat below my eyes and did as good a job as any ten year old kid could do. The result was this front page photo that ran on January 12, 1978. I am the little kid in the lower left, and my brother is behind me, top left. I still have the full copy of the edition, the pages are yellow and brittle, but it is a nice memory of my childhood. 

Monday, August 7, 2017

Celebrate International Assistance Dog Week with Lucy Pet & KTLA

Help Lucy Pet and KTLA TV celebrate International Assistance Dog Week!  Upload a photo of your pet to Instagram or Facebook with the hashtag #PickMyHeroLucy and tell us why he or she is your hero. To enter click here.

Sunday, June 4, 2017

A Quick Comparison of Cat Litter brands. Cats Incredible wins!

Even if you don't understand Chinese, you will get the point of this video for Lucy Pet Cats Incredible litter. The video is from a retailer in Taiwan called "HAPET" who loves our cat litter.

Saturday, May 27, 2017

New Lucy Pet Food Formulas for Life are here

Well I'm pretty stoked. After a lot of planning and hard work, I'm so proud of our new Lucy Pet food Formulas for Life dog and cat food that are now available. This is the only pet food to have our special P.B.F. Prebiotic Balanced Fiber for gut health and a strong immune system. You can try Lucy Pet Formulas for life dog food or cat food from our website, or ask your local pet shop to order it for you. You will see a difference in your pet's health in just two weeks. I saw an increase in energy, brighter eyes, better skin and coat, and better poop too. Give your pet the health they deserve, a strong immune system, shiny coat, healthy digestion and vibrant energy too. Try Lucy Pet Formulas for Life. We are a family owned small pet food brand made in Southern California. Our Products With A Cause program means we support the Lucy Pet Foundation to help reduce pet overpopulation. Check us out today at www.LucyPetFood.com  Thanks!

Sunday, May 21, 2017

Vote for your favorite Local Pet Store

Without a doubt, the internet has brought incredible convenience to consumers. I shop online for a lot of things, but personally I still enjoy going into a retail store to shop for some products. Pet products are definitely one example of where I prefer to go to a physical store. I like to bring Ellie, Adele or Sheldon with me because it is a fun experience for them to sniff around for treats, toys and discover new things. I also get valuable advice from pet store employees. My company, Lucy Pet believes that brick & mortar pet specialty stores offer the best shopping experience to pet parents. In fact, we've launched a summer campaign asking consumers to nominate their favorite local pet specialty store. Every month local retailers will be selected from all the nominees. For the store that is chosen, the consumer will win a free bag of Lucy Pet Formulas for Life dog or cat food and valuable coupons. The retail store selected will also win Lucy Pet Formulas for Life products for their store. 

There are so may great local independent pet specialty stores all across the US and Canada, who are competing with the Internet. We want to help support the little retailers by reminding consumers that shopping at your local pet store is the best option to find new and unique products for your dog or cat. Personally, I'm proud that Lucy Pet Products is leading the charge in the industry to help brick & mortar pet stores remain strong. After all, our country is built on many local businesses, and each of us needs to do our part to help locally owned businesses stay around. 

Vote for your favorite local pet store from this link, and you may just win a bag of Lucy Pet Formulas for Life dog or cat food

Wednesday, May 17, 2017

Two Poodles and a Labradoodle!

Together with the kids!
This is one of those rare photos when all three kids are together in one place, standing still. Sheldon, Adele and Miss Ellie were all smiles last night at the townhouse. Two standard poodles and a labradoodle, all living harmoniously. When I think it has only been five weeks since Adele was adopted, she has truly done very well adjusting to her new life. All three kids are taste-testers for the new Lucy Pet dog food
Yesterday Sheldon went to work with me and taste-tested our Lucy Pet Salmon, Pumpkin & Quinoa Formula for Life dog food. He even let me me Tweet out this photo of him next to the bag!

Saturday, May 13, 2017

#Dog Speed Dating in #DNCE video #KissingStrangers feat Nicki Minaj

Long time readers of this blog know that I love my dogs. Sheldon, Miss Ellie and Adele bring so much love and happiness. Anyone who has a dog in their life at one time or another has envisioned their dog acting almost human-like. We tend to project human traits and mindsets on our pets, perhaps to relate, but it is also just good old plain fun.
There is a new music video "Kissing Strangers" by the popular dance-rock group 'DNCE" that features dogs in a speed-dating type event. They are all having fun, being silly and enjoying life. The song is catchy and has a good beat. DNCE consists of members Joe JonasJack Lawless, Cole Whittle, and JinJoo Lee and features Nicki Minaj.

The connection here is that in this lyric video, DNCE gave Lucy Pet some cool plugs throughout with some banners and things like that. Its a lighthearted easy song and fun to imagine what dogs would be like on a speed date. I especially like the pink standard poodle who catches the eyes of all the male dogs in the video. That pink poodle is supposed to be Nicki Minaj, which you will see as she starts her vocals in the song. Dog lovers especially will enjoy this music video:

Thursday, May 4, 2017

Making the Very Best Dog & Cat Food: Lucy Pet Formulas for Life

After ten months in development, we are finally making the first full production runs of our new Lucy Pet Formulas for Life dog and cat foods. I'm super excited because with nearly 23 years experience in pet food and nutrition, I know that Lucy Pet has the very best dog and cat foods on the market today. I'm proud of what our team  developed, because it is based on sound science. In fact, 40 years of nutritional studies by Dr George C. Fahey, the world's leading expert in dietary fiber and Gut Health.

These super premium foods all contain our trademark P.B.F. Prebiotic Balanced Fiber blend, which really is breakthrough nutrition for Gut Health. Scientists know that as much as 70% of our immune system is based in the gut, so a strong, healthy digestive system is the first line of defense to keep our bodies strong to fight disease and remain healthy.

We start with the very best quality ingredients, which we source from suppliers we know and trust. Ingredients like real Duck, wild caught Alaskan Salmon, Pumpkin, Quinoa, Chickpeas, Sweet Potatoes and more. We even use Duck Fat and Fish oils for balanced omegas.

We take special care to ensure our kibble is made per the exact specification, so dogs and cats will love Lucy Pet foods. Here is a clip of our dog kibble in production:

checking production specs at the plant
There are so many different pet foods available today, but truly, Lucy Pet Formulas for Life are absolutely cutting edge, unique, different and special. Lucy Pet Formulas for Life have a diverse blend and variety of prebiotics and fibers, with very particular ratios of soluble and insoluble fibers. In digestion, these make their way all the large intestine (or colon) where they ferment and help produce favorable population of bacteria. The result is more short-chain fatty acids which are extremely beneficial to gut health. Read more about this from our website.

Our dog and cat diets are unlike anything else available for dog and cats, I'm happy that consumers will finally be able to find the best dog and cat food to give their pet the best possible opportunity to live longer and healthier, through gut health. 

I am proud to be personally involved in production at the plant right here in California. Stay tuned for more updates on when we will start shipping to stores.


This blog is about life experiences & observations and stuff I am interested in. It is simply a side hobby and creative outlet; generally, with a tongue-in-cheek tone. I don't take it too seriously, nor should you. I do not profess to represent every point of view. Nothing on this site is a paid post.

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