Saturday, December 31, 2016
|Roses for Lucy Pet's Rose Parade float have arrived!|
At any rate...the basic float design theme is a tropical paradise with fish and flowers, all decorated from plant, flower and organic materials. Many types of plants and seeds, etc are used to create the stunning designs, but the name sake of the parade and football game "Rose Parade" and "Rose Bowl" is because of the beautiful roses.
|Pails of fresh long stem roses arrive in buckets|
|Rows and Rows of Roses and Roses...|
|Workers and volunteers organize their flowers|
|Roses are all hand snipped for water vials|
|Lucy Pet Roses ready for the float decorating!|
Friday, December 30, 2016
|Joey Herrick (L), Carolyn Hennesy (C) and Rick Rockhill (R)|
Thursday, December 29, 2016
Wednesday, December 28, 2016
Tuesday, December 27, 2016
Monday, December 26, 2016
Thursday, December 22, 2016
Wednesday, December 21, 2016
Friday, November 25, 2016
Saturday, November 19, 2016
Healthy Living With Your Cat 11/19 by Rick Rockhill | Pets Podcasts
We often hear about healthy living for humans, but what about humans living with pets? In this episode, we will discuss the topic of healthy living with your cat. Cat Lovers will be surprised to hear about some of the dangers of having a cat in their home, and will be equally surprised at how easy it is to mitigate those dangers for a happy, healthy home with your cat.
From allergies, respiratory problems to common colds and
|Cat litter doesn't have to be a danger zone any more...|
With the popularity of cats continuing to rise globally, this episode is one not to be missed if you have a feline friend. In particular, pregnant women, elderly persons and anyone with a compromised immune system will want to hear this information.
You don't have to part with your kitty if you follow the advice in this episode. Everything from diet, air quality, cleaning and cat litter, you'll enjoy these top tips. After you listen to this episode on Blog Talk Radio, you'll have the scoop on healthier living with your cat.
Friday, November 18, 2016
Sunday, October 30, 2016
|Flying Witch on a broomstick sparkles in the evening light.|
|Roman Centurion and a Wizard at a Halloween party|
Friday, October 28, 2016
Friday, October 21, 2016
Thursday, October 20, 2016
|I voted by mail in ballot|
Wednesday, October 19, 2016
Monday, October 10, 2016
Experts who observe these trends attribute the humanization of pets to a variety of factors; most
|My rescue pup Ellie|
Despite all the good news for dogs and cats, there is a staggering level of animal euthanasia that occurs every day-- right here in the United States. In fact, every week, more than 80,000 dogs and cats are put down due in shelters due to overpopulation. Americans in particular are especially generous toward animal welfare issues, yet the needs of animals is far greater than the rates of adoption and rescue from shelters.
If you have never been to your local animal shelter, consider visiting one to learn about the needs in your own community. Regardless of whether you personally have the ability to adopt a pet, you can make a difference by visiting your shelter. Make a donation, volunteer some time, foster a pet, or even just assist with local adoption days. Many pet stores offer onsite adoption days, by partnering with local shelters. Those groups need volunteers to staff the adoption weekends, or need basic supplies to help facilitate the adoptions.
Hopefully you will consider adopting a pet. There are numerous studies that show the health benefits of pets in our lives. Children, adults, seniors, single, married, whatever-- humans are enriched by pets. HABRI, the Human Animal Bond Research Initiative has set out to demonstrate this point, and has funded numerous grants and projects to further study the role pets play in human life. Never before have pets ascended so high in the level of love and adoration from humans. This truly is what I call The Age of Pet Adoration.
More than 20 years ago I ventured into the pet industry and never strayed. I've had a front seat as an active participant in programs, projects and products all dedicated and focused on improving the lives of pets. I'm proud to have had leadership roles in some of the "best of the best" in the pet industry; from guide dog organizations, non-profit animal charities, rescues, pet products manufacturing, marketing and retailing. I'm especially proud of Lucy Pet Products, because we designate part of our net profits (after taxes & expenses) to help animals through the Lucy Pet Foundation.
Today's pet parent consumers have so many choices in what they buy for their fur-children. People often ask me what I recommend...my advice is to always buy the best you can afford. Feed the best quality nutrition, be vigilant to maintain their healthy weight, give them exercise and plenty of toys for mental stimulation. Educate yourself about maintaining a healthy living environment for your dog or cat, as you might do for human children. People forget about things like household cleaners, detergents, room fresheners, pesticides, etc that are used in the home and yard. Your pet can be exposed to potentially harmful environmental hazards you unknowingly use.
In working with leading scientists, Lucy Pet developed the first cat litter that actually stops ammonia from forming in the litter box. So now, we are proud to make this technology available to cat owners so they can provide their cat with a safer, healthier cat litter box. Just a few years ago, no one ever thought about the dangers of ammonia to cats. Lucy Pet understands and embraces the Age of Pet Adoration. Its products like our Cats Incredible that embody this ever-evolving era where our pets are at the top of the family. And rightly so.
Sunday, July 31, 2016
Cat Chat: Litter Box Health: Do you know what Dangers are Lurking in your Cats Litter Box? In this episode, learn what you need to know about litter box health. We explore some of the the latest breakthrough technology and innovation in cat litter that will excite cat parents everywhere. Anyone with a cat will want to tune in to this episode. We will also reveal the truth behind some of myths about cat litters, including alternative litters such as corn and wheat that may not be as eco-friendly as you have been led to believe. Learn why clay litter is more earth friend;y, eco-friendly and sustainable than corn and wheat litters. Renowned veterinarian Doc Karen Halligan joins Rick in this informative and interesting episode for cat lovers.
Saturday, July 30, 2016
|My first cat Owen|
Long time readers of this blog may recall that nearly 18 years ago I was a Buyer at Petco. My first product category was cat consumables (cat food, cat litter, toys, treats, litter accessories, toys and cat furniture). Until that time I had always been a dog person, but I knew that in order to best understand the category and the products for which I had buying responsibility, I needed to have a cat. So I went out and adopted a kitty cat named Owen, who helped me evaluate various products and form my own opinions from experience.
Back then, there were some new types of cat litters coming on the market that were alternatives to the clay litters being sold. There were a range of interesting cat litters made from corn, wheat, pine, paper, etc. which positioned themselves as an alternative to clay, and also as more "environmentally friendly." These products seemed to fit the bill and offered consumers another choice, which is always good to let consumers have choices. However on closer review and using some of these alternative cat litters, I found that none of them truly performed as well as clay clumping litter. Clay litter has always performed best to control cat pee and poop, and deal with the waste. It dries out the moisture best, and clumps better than all those other alternative types.
The "reason for being" for the alternative litters then was that they were supposedly Earth-friendly, and therefore consumers were willing to sacrifice performance in favor of using a product they felt was better for the environment.
Fast forward 18 years, and now I'm involved in developing Cats Incredible litter, which is made from natural clay (pure sodium bentonite minerals). Our company decided to study the various litters available and deliberately chose to use clay and not corn or wheat as our litter type. The reasons are many...but mainly because just as I learned 18 years ago, clay simply does the best job to control cat waste. However we also learned that those corn and wheat litters also tend to rot and get moldy with moisture (from cat urine). They also attract pests and develop bacteria. When you think about it, corn and wheat are food materials, so it seems strange to use a food for cat litter. We all know what happens when food gets old and wet...it gets moldy and forms bacteria, so in my view these are not appropriate materials to use for a cat litter.
The more interesting learning we had was when we discovered that those "alternative" and "Earth-friendly" cat litters made from corn and wheat aren't really as Earth-friendly as people have been led to believe. When we reviewed the complete life cycle of various cat litters, we found that in total, clay litter materials have very low "CO2" carbon impact versus corn and wheat litters.
Think about it this way: corn and wheat litters require water to grow the crops, some use pesticides in the crops, along with fertilizers, then after a long growing season of using precious water, they need to be harvested, using harvesting trucks (which require fuel) and human labor. Then the corn or wheat has to be washed, processed, dried, cooked/extruded, crushed, sieved and packaged. Meanwhile those crop fields have to be re-cultivated again for the same process. The reason I am being so forthright about these facts is that there is so much mis-information out there against clay litter. There are companies only telling part of their story to lead people to believe their product is more "green" or Earth-friendly, just to sell corn and wheat litter, but they are not being totally honest.
As California based, small family owned company, Lucy Pet Products is all about honesty and transparency. We are proud to partner with American companies that mine clay responsibly. Together we are helping to provide jobs to American workers in the heartland of America. These companies know how to responsibly mine the clay minerals used for cat litter to preserve and protect the environment at the same time.
|I personally have visited clay |
mining multiple times
So, the process to make clay litter is actually very very low carbon emission. I would like to point out that this process IS NOT what some companies claim as strip mining. The land is carefully reclaimed, with fresh top soils, and re-seeded to enable wildlife to flourish. The areas are often revived to a better environmental state after the clay is removed. When you look at these facts, they speak for themselves. Many people have only heard part of the story about "alternative" litters. I wanted to set the record straight here on my personal blog by sharing what I have learned through my own personal experiences.
I am writing this post because to provide the facts and truth to people interested in learning more. Of course, I am sharing this because I am part of the Lucy Pet Products team and we want people to know the full facts about litter. The fact is the clay litter we use for Cats Incredible IS Earth friendly, eco-friendly and sustainable. If you truly want a litter that has the lower carbon emission, you can use Cats Incredible and feel confident that our litter is more eco friendly and sustainable than those corn and wheat litters.
Below is a graphic we created to help illustrate what I just described. I hope you find it helpful and interesting.
Thursday, July 14, 2016
|Miss Ellie M.|
|Miss Ellie and me in the vineyards of Sonoma|
|Miss Ellie "Wine Sniffing"|
On Sunday we took Miss Ellie wine tasting...most of the wineries are dog friendly so it was no problem to bring her right inside. She charmed the guy who was pouring wine and everyone else who was there. All in all it was a nice long weekend, I'm so glad Ellie enjoyed herself.
Wednesday, June 8, 2016
I started out serving on the Board of Directors for the Lucy Pet Foundation, a non-profit 501 (c) (3) animal charity whose mission is to help reduce rate of unnecessary euthanasia of dogs and cats in the word. In the USA alone, every week 80,000 dogs and cats are put to sleep due to overpopulation. My exposure to the work of the Lucy Pet Foundation has been educational and rewarding. Our mobile spay and neuter clinic works continuously in local communities, particularly in low-income areas to provide free and low-cost spay and neuter services. The Lucy Pet Foundation wants to expand its reach and help address this issue in communities nationwide and around the world. That's what led to the formation of Lucy Pet Products. We formed this company to develop and market high quality products for dogs and cats where all net proceeds (after operating expenses, interest and taxes) go to help fund the Lucy Pet Foundation. Initially in a consulting role, I was honored to help contribute to the Lucy Pet Products brand, and early products, such as our super premium shampoos and leave-in conditioning sprays and more recently the super premium Cats Incredible clumping clay cat litter. This year I joined Lucy Pet Products as EVP and a partner in this very special company. Our mission is simple- to develop really great quality products, that are made in the USA, and sell them in pet specialty stores with all net of proceeds (after operating expenses, interest and taxes) going to charity.
Now is a good time to mention that roughly 17 years ago I was a cat litter buyer at Petco, and had a great deal of experience and knowledge of the litter category. Regardless of my prior knowledge, we started fresh and observed each litter with our own cats. One surprising discovery was that several of the "alternative" litters, in particular the ones made from corn and wheat had some major negatives. Since corn and wheat are food grains, these litter types attract pests easily, but more shockingly tend to "rot" when exposed to moisture and develop mold and high levels of bacteria--even without feces or urine.
We chose to develop Cats Incredible using a super premium form of pure sodium bentonite, from the USA with stringent requirements to protect/preserve the environment. We also learned about the environmental impact of various cat litters. We learned that the alternative corn and wheat litters have a MUCH HIGHER carbon impact to the environment than clay litters. You see, to make corn or wheat litter requires water to grow the grain, then harvesting, followed by cooking, processing and treating. The factory process of those materials also have carbon impacts that collectively far exceed the simple process of extracting sodium bentonite and treating it for use as a cat litter. So, for those of you concerned with the environment, you are much better off using a clay litter than a corn or wheat based litter. I should also mention that after sodium bentonite is extracted (from a very shallow base of soil) the land is restored and reclaimed to be same or better than before the clay layer was extracted. The process literally adds fresh top soil, and plants things like grass, trees, of other vegetation that helps support local wildlife, cattle, birds, etc. So when you look at the true comparison of clay litter versus many of those "alternative" litters, you find that clay is actually better off for the environment. On top of this, sodium bentonite is actually better at managing cat waste, and cats prefer using it.
Perhaps the biggest reason that makes Cats Incredible so vastly superior to any other litter on the market is the inclusion of a patent-pending technology we call Smell Squasher. This technology actually stops ammonia from forming in the litter box, when used as directed. Cat lovers may not realize that ammonia is in their litter box, but they certainly know the bad smell. The unpleasant smell is only half the problem. The real issue is that ammonia can be dangerous and toxic to cats and people too. Through our studies, I was surprised to learn how high the levels of ammonia reach in the typical cat litter box. It starts building in a few days, and continues to build--even if you scoop regularly. Over the course of 5, 10, 15, 20 and 30 days, ammonia levels have the potential to reach 30ppm-- a level the US EPA considers unsafe for humans. Imagine our poor cats breathing in those dangerous ammonia levels every day!
We decided that this technology was essential to utilize in Cats Incredible. We set out on a mission to help cats live healthier lives by educating cat lovers everywhere that they must not allow ammonia to form in their cat litter box at all! After reviewing nearly every other litter on the market, we found that many use heavy perfumes to cover up the smell. Others claim to absorb, neutralize or encapsulate the smell. From my market review, NONE of these actually ever prevent the ammonia from forming in the first place.
As a cat parent myself, I was not aware that ammonia exposure in cats can cause upper respiratory infections, and many other conditions such as vomiting, loss of appetite, hair loss, diarrhea, trembling of limbs, convulsions, dull coat and more. I used to mistake some of these things that my cat Owen was suffering from and just accepted them as "normal cat issues" but they have been tied to the ammonia exposure. Ever since switching to Cats Incredible, the ammonia is gone and he doesn't seem to suffer from as many health issues.
This is why I believe that Cats Incredible truly is the best and healthiest option for cats on the market. I am so proud to have been a part of the development of this truly unique product. Knowing that we will help cats avoid the health issues from ammonia exposure makes me feel good. Not to mention the fact that all net of proceeds (after operating expenses, interest and taxes) going to charity!
So it is with great pride that I write this post, sharing my insider's view of how Cats Incredible litter was developed, and why. We may be a small company and don't have the resources of those huge corporations that make other litters, but we have worked with the best-in class industry partners to develop a world-class cat litter that will help cats live healthier lives.
If you like to support products that make a difference for animals in need, Cats Incredible litter is part of our "Products With a Cause" program. Every purchase will help our mission. Right now, Independent Pet Specialty stores across the USA and Canada are adding Cats Incredible to their stores. Soon, Petco stores nationwide will also carry Cats Incredible. We've also had requests worldwide, so we just started exporting Cats Incredible to Japan, Hong Kong, China, Taiwan, S. Korea and many other countries. It is so rewarding to develop a new brand with mission to help cats live healthier lives. Just as it has been throughout my entire career, I am doing things I enjoy with people I like.
If you are a cat lover, check out our Cats Incredible litter. For the sake of your cats health and yours too.
Thursday, May 19, 2016
The Interzoo Summit addresses the key trends in consumer and communication behaviors that will influence the pet industry, including digitalization and show-rooming. For those of you attending InterzooI hope you will be able to attend this conference.
The summit is geared to top managers and executive board members of pet product companies. Investor groups or those new to the pet industry may also find the conference to be valuable. Pre-register for the summit here from this link.
Pets International's March issue featured a preview of the summit:
Tuesday, April 19, 2016
Zarhill Partners Group is a consulting firm originally founded to assist emerging brands, businesses and start-ups for success in their early years. Our mission is to share and cultivate best-in-class business practices, knowledge and expertise with emerging organizations to ensure their success. We assist brands, companies and organizations with a range of services such as strategic business planning, brand management, retail sales development, e-commerce & digital marketing, international business platforms, and product development innovation.
This blog is about life experiences & observations and stuff I am interested in. It is simply a side hobby and creative outlet; generally, with a tongue-in-cheek tone. I don't take it too seriously, nor should you. I do not profess to represent every point of view. Nothing on this site is a paid post.
It is for entertainment purposes only it, so just lighten up and just enjoy it. Life is short, live in the moment.
As the author, thoughts/views have no affiliation to my clients, business colleagues or my company.
This blog is independent and free of any type of financial affiliations. Some images used are from the internet and sometimes hard to credit them, so if you own any and want them removed just send me a message.
No copyright infringement intended. I am not responsible for defamatory statements bound to government, religious, or other laws from the reader’s country of origin . The intention of this blog is to do no harm, defame, libel or offend anyone.