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| Cheryl Lawson, founder Social Media Tulsa |
Media research specialists
have analyzed the impact of women leaders in social media and social apps.
Studies show that women leaders are instrumental in the evolution
of stereotypes and shifting demographic trends across multiple categories
of social media networks and apps. Women leaders have an impact on media,
business, networking, advertising and entertainment. Data shows that women are
more active than men on social media, in the number of hours per week, and
levels are participation and engagement. Experts believe that since
women typically adapt and embrace new technology more easily, they will
continue to lead and foreshadow trends in the digital space, and in business.
Unlike their male counterparts women typically are more expressive,
communicative and willing to engage across multiple platforms and
conversations. Inherently more willing to share and bond with friends and strangers
in social space, women are leading change in the online space, which translates
offline in a variety of ways, particularly supporting their local communities.
I'm pleased to welcome back Cheryl
Lawson to my podcast on February 2nd 2020. Cheryl is
the founder of Social Media Tulsa, a robust social media networking
organization that specializes in social media for events
and connecting businesses with social media savvy marketers
and influencers. Cheryl has been an innovative leader in her community using this
space long before anyone was doing this type of networking. Over the past
decade, Cheryl has built an impressive network of influencers who engage with
SMTulsa throughout the year to help support the diverse Tulsa community. Her
network includes local business, non-profits, individual professionals, and
people who just enjoy being part of something bigger. Her Social Media Tulsa
event is the premier social media conference brings together small
business owners, entrepreneurs, bloggers, visual media artists, social media
aficionados to engage, network and build
a community that lasts long after the last conference selfie has been taken.
No matter where you live, this podcast is relevant to help anyone learn more
about how to network and leverage social media for good as a positive force in
the community. I have personally observed (and participated) in Cheryl's
community and perhaps one of the most impressive aspects is that it continues
to thrive and grow for over ten years. Cheryl is an excellent example of a
leader who had the inspiration, tenacity and drive to build something to help
others and keep it going, constantly innovating along the way. A true model for
all who seek relevance in today's challenging and sometimes overwhelming world
of social media. 
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