The pet industry has long been near and dear to my heart, so it is with great pleasure that I will be seeing so many familiar faces this week in Chicago. In advance of my two sessions, I wanted to share two teaser quotes regarding brands:
"Your brand strategy brings your competitive positioning to life, and positions you in the mind of consumers."
"A brand must always be protected through a disciplined strategy."
If you are attending the Petfood 2.0 Event, my presentations are as follows:
- Tuesday 10/20 "Developing a Brand Identity & Strategy" (Main Stage)
- Wednesday 10/21 "Launching a New Brand" (Meet Up Sessions, by Advance Registration only).
Attendees can submit any brand questions to me prior to Tuesday's sessions via Twitter @RickRockhill