Thursday, October 29, 2015

Using Your Influence for Cause

I'm pleased to share that I will be speaking at the BarkWorld Expo in Atlanta. By an amazing coincidence, some other matters have brought me to the East coast, which made it possible for me to attend this conference. I've previously attended and been a featured speaker at BarkWorld several times in years past. In particular, back in 2010 I made a presentation with a colleague from Petco about "Making Money in Social Media". 

This year I will be presenting and moderating a panel discussion entitled: 'Using Your Influence for Cause'. The presentation is designed to help digital media professionals and bloggers better understand how to market cause related issues and influence others.

The panel members are from one of my clients at the Lucy Pet Foundation and Lucy Pet Products.  The session will provide a unique glimpse into how and why the founder of a top pet food brand donates his time and millions of his own dollars starting a pet foundation to actively affect pet euthanization numbers at a local and global level. 

Attendees will hear how he is influencing others to support a new cause-driven product company - and how you can use your influence to inspire and champion for cause, too.

Takeaways for attendees in my session will include:

  1. Hear why cause marketing is transforming product innovation.
  2. Learn how influencing for cause can build your own brand equity.
  3. Ask the Vet, Doc Halligan, Chief Veterinary Office at the Lucy Pet Foundation about supporting cause and your pets.

My public speaking engagement calendar has been quite full this year, literally from every corner of the U.S.A. to the U.K. and regularly in Hong Kong. It will be a pleasure to return to BarkWorld once again to see so many familiar faces--and friends that I've known for many years. If you will be attending BarkWorld, I hope to see you during my session, Using Your Influence for Cause.

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