Ramblings of Rick Rockhill. Pet Food Nutrition Industry Veteran. Public Speaker. Student of life, doing what I love. Following my passions and that which inspire me. Advocate for the health benefits of the human-animal bond, animal nutrition, animal advocacy, awareness of prescription drug abuse and the fentanyl crisis. Home is Palm Springs, California, USA.
Sunday, June 4, 2017
A Quick Comparison of Cat Litter brands. Cats Incredible wins!
www.catsincredible.com
Saturday, May 27, 2017
New Lucy Pet Food Formulas for Life are here
Sunday, May 21, 2017
Vote for your favorite Local Pet Store
There are so may great local independent pet specialty stores all across the US and Canada, who are competing with the Internet. We want to help support the little retailers by reminding consumers that shopping at your local pet store is the best option to find new and unique products for your dog or cat. Personally, I'm proud that Lucy Pet Products is leading the charge in the industry to help brick & mortar pet stores remain strong. After all, our country is built on many local businesses, and each of us needs to do our part to help locally owned businesses stay around.
Vote for your favorite local pet store from this link, and you may just win a bag of Lucy Pet Formulas for Life dog or cat food.
https://www.lucypetproducts.com/vote-favorite-retailer/
Wednesday, May 17, 2017
Two Poodles and a Labradoodle!
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| Together with the kids! |
Yesterday Sheldon went to work with me and taste-tested our Lucy Pet Salmon, Pumpkin & Quinoa Formula for Life dog food. He even let me me Tweet out this photo of him next to the bag!
Saturday, May 13, 2017
#Dog Speed Dating in #DNCE video #KissingStrangers feat Nicki Minaj
There is a new music video "Kissing Strangers" by the popular dance-rock group 'DNCE" that features dogs in a speed-dating type event. They are all having fun, being silly and enjoying life. The song is catchy and has a good beat. DNCE consists of members Joe Jonas, Jack Lawless, Cole Whittle, and JinJoo Lee and features Nicki Minaj.
The connection here is that in this lyric video, DNCE gave Lucy Pet some cool plugs throughout with some banners and things like that. Its a lighthearted easy song and fun to imagine what dogs would be like on a speed date. I especially like the pink standard poodle who catches the eyes of all the male dogs in the video. That pink poodle is supposed to be Nicki Minaj, which you will see as she starts her vocals in the song. Dog lovers especially will enjoy this music video:
Thursday, May 4, 2017
Making the Very Best Dog & Cat Food: Lucy Pet Formulas for Life
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These super premium foods all contain our trademark P.B.F. Prebiotic Balanced Fiber blend, which really is breakthrough nutrition for Gut Health. Scientists know that as much as 70% of our immune system is based in the gut, so a strong, healthy digestive system is the first line of defense to keep our bodies strong to fight disease and remain healthy.
We start with the very best quality ingredients, which we source from suppliers we know and trust. Ingredients like real Duck, wild caught Alaskan Salmon, Pumpkin, Quinoa, Chickpeas, Sweet Potatoes and more. We even use Duck Fat and Fish oils for balanced omegas.
We take special care to ensure our kibble is made per the exact specification, so dogs and cats will love Lucy Pet foods. Here is a clip of our dog kibble in production:
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| checking production specs at the plant |
Our dog and cat diets are unlike anything else available for dog and cats, I'm happy that consumers will finally be able to find the best dog and cat food to give their pet the best possible opportunity to live longer and healthier, through gut health.
I am proud to be personally involved in production at the plant right here in California. Stay tuned for more updates on when we will start shipping to stores.
Tuesday, May 2, 2017
Lucy Pet Gnarly Crankin Wave Maker at America's Family Pet Expo 2017
KTLA 5 - Lucy Pet & Pet Expo 2017 04-28-17 from Lucy Pet
This past weekend Lucy Pet was at America's Family Pet Expo in Costa Mesa, California. This annual pet expo in Orange County is one of the largest events of its kind in the US, with everything from dogs, cats, birds, reptiles and more. We brought our Gnarly Crankin Mobile Wave Maker featuring dogs surfing and doing cool tricks, along with a surfing cat too. Lucy Pet was raising awareness for adoption, rescue and Spay & Neuter by featuring many champion surf and dock diving dogs who had been rescued from a shelter.
The Lucy Pet Mobile Spay & Neuter Clinic was on hand, offering tours and educating attendees about our free and low-cost services. We also debuted our new Lucy Pet Formulas for Life dog and cat foods at the show. We had an absolute blast this past weekend, and the crowds loved the surf shows. This video above is from KTLA 5 TV in Los Angeles, Gayle Anderson covered the Pet Expo and featured the Lucy Pet Wave Maker extensively in these clips edited into one video above. Enjoy!
These are the pets who surfed at the Expo this weekend:
Saturday, April 1, 2017
The Art of Motivating Others: Turning Passion into Action
Most people understand that good motivation is critical. But what is motivation? Motivation is when a person has the desire or willingness to DO something. However, people can have a desire to do something and still choose not to do anything. To make it real, we must turn the passion into action.
Story telling is an effective method in taking mere words and making them more real, or relatable. Share a genuine story to help illustrate your vision, and the reasons why you want a achieve a certain goal.
People also all have different passions for things they believe in, or mean something to them. In a perfect world, companies recruit, attract and hire people who have a passion for the mission of the company. People who love the cause, the product or the purpose of the organization. When employee passions align to the company's purpose magic happens. However this is not always the case. As companies get larger, it becomes difficult to have 500, 1,500, 5,000 or 50,000 employees who all share the same passion.
The message here is not to let differences get in the way of being a good leader. When we allow our differences to get in the way, people shut down and stop listening. This is what it is so critical to ensure everyone in your group understands the mission, and what you all have in common.
Does your group, organization or company have more things that divide or unite you? What common goals do you all share? Is everyone aware of the POTENTIAL for commonality? I have seen many times where a company's own employees are not aligned on the common goal of the company, so be sure to look inward before trying to take action.
If you are trying to motivate consumers, or solicit any kind of external support, passions, along with emotions are factors in how people make decisions to take action.
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| When you are trying to motivate people to take action, it is important to remember the role that emotions may play. Consider how people will feel and react to you. Remember the following: |
- Emotions Influence Thought
- Emotions Trigger Physical Responses
- Emotions Determine Decisions
- Emotions Respond to Action
Here are my Top 10 Tips to Drive Engagement (ok its 11)
- Don’t be afraid to share your passions and reasons why.
- Motivation alone isn’t enough. You must inspire others.
- Don’t allow differences of opinion to stop all progress or action.
- Eliminate unnecessary distractions and noise.
- Anticipate what emotions are most likely to trigger.
- Offering solutions to problems increases engagement.
- Be authentic, genuine and take time tell the backstory.
- Always make your message relatable and as real as possible.
- Find common ground joy to bring people together.
- Go Big or Go Home. If its worth doing, do it right.
- Use your story or cause to engage and inspire people.
Thursday, March 16, 2017
A Great Way to Learn Social Media for Your Organization
Sunday, March 5, 2017
Fiber, Gut Health, and the Second Brain
Thursday, March 2, 2017
Two Members of the Lucy Pet Taste Test Panel
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| Mr Sheldon, me and Miss Ellie |
Sunday, February 26, 2017
Fascinating Health Benefits to Animals from Certain Types of Sea Kelp
Perhaps what has impressed me so much are some of the research of how changes in our diets can have such an enormous impact in overall health. In particular the role of dietary fiber and what it can do to populate the gastrointestinal tract with prebiotics. I've recently written extensively about probiotics and their impact to the microbiome. There are many plant varieties that can offer prebiotic benefits to people and animals. Whole grains, legumes (beans) pumpkin, chicory root, flaxseed, peas and more. Another fascinating plant is sea kelp. Through my studies few years ago, I learned about a particular variety of sea kelp called "Ascophyllum nodosum" that is grown and harvested off the coast of Nova Scotia, Canada. In my opinion, the benefits to dogs and cats of this particular variety are truly amazing.
There are four categories of key health supporting qualities of this sea kelp for animals. To find out more about the research we considered in formulating Lucy Pet Formulas for Life ™ with P.B.F Prebiotic Balanced Fiber ™, look further at these studies below.
- Gastro Intestinal Health: The unique fiber profile of this kelp acts as a prebiotic, supporting normal digestive function.
- Immune Defense System: The insoluble fiber and polyphenol compounds support the immune system in a unique way.
- Antioxidant protection: Studies indicate that the Polyphenolics, Flavonoids and Fucoxanthan act as antioxidants within the gastro intestinal tract, which is an important system function.
- Stress Reduction, particularly from heat: The bioactive molecules in Ascophyllum nodosum kelp support the animals natural ability to resist stress. We thought this was a wonderful benefit to animals.
Disclaimers...
This blog is about life experiences & observations and stuff I am interested in. It is simply a side hobby and creative outlet; generally, with a tongue-in-cheek tone. I don't take it too seriously, nor should you. I do not profess to represent every point of view. Nothing on this site is a paid post.
It is for entertainment purposes only it, so just lighten up and just enjoy it. Life is short, live in the moment.
As the author, thoughts/views have no affiliation to my clients, business colleagues or my company.
This blog is independent and free of any type of financial affiliations. Some images used are from the internet and sometimes hard to credit them, so if you own any and want them removed just send me a message.
No copyright infringement intended. I am not responsible for defamatory statements bound to government, religious, or other laws from the reader’s country of origin or residence. The intention of this blog is to do no harm, defame, libel or offend anyone.









