I'm hardly an expert on the subject matter, but I feel my experience working with some non-profit groups is there is often a disconnect from taking an idea to effectively activate their base to reach new potential donors. I tried to approach the show using my experience with fund-raising in the pet community over the past 14 years.
There were also some great fund-raising suggestions about offering donors premium incentives, working with retailers, planning TweetUps and using videos to activate the base of supporters. The show also includes tangible examples of how to motivate volunteers and activate your base with a robust social media campaign.
If you know someone involved in fund-raising for any kind of organization, tell them to check out the show online. Hopefully they will learn how to combine online and offline marketing, social media marketing, blogging, and websites to engage their users.
|Me with Diane (right) and Cosmo (front center). Natalie is (back center)|
Diane Silver is the author of the blog To Dog With Love and the voice behind @CosmoHavanese on Twitter. I met Diane at the Bark World Expo in Atlanta back in August (see photo above). She has spent the past 25 years working in public relations and corporate communications and held senior management positions at several major corporations. She is also a former sportswriter for Ann Arbor News and Ypsilanti Press. Today she is active with dog agility and supports numerous animal related charities. She is a regular contributor to The Anipal Times and is active with PawPawty fund-raising efforts online along with her trans-Atlantic friend @FrugalDougal, founder of PawPawty.com