The LOHAS Forum in Boulder, Colorado

Greetings from Boulder, Colorado where I am attending the annual LOHAS Forum. The term "LOHAS" is actually an acronym for Lifestyles of Health and Sustainability; which is a market segment that is all about health, well being, fitness, the environment, personal development, sustainable living, and also social justice. The Forum is a three day business conference to share knowledge, ideas and practices with other professionals. The objective is to learn the best way to provide goods and services to consumers interested in health and sustainability. It attracts executives and experts from a broad cross-section of industry, commerce and technology. The highlight of yesterday was an address by Anthony Zolezzi, an entrepreneur/consultant/executive focused on sustainability and the development of the organic product segment. His presentation was standing room only, and spilled out into the foyer. It was an inspirational speech that had the attendees pumped up.

above: Yesterday I was interviewed by Melissa McGinnis, who was covering the conference for the website Greenopolis.com She was filming several TV segments for Greenopolis.com TV. I had a chance to share my personal views on the importance of sustainability efforts.

above: Greenopolis.com is an interactive, collaborative and educational online social network that joins individuals, businesses, communities, and organizations to help people learn about sustainability and going green.

above: Sharing a laugh in front of the camera with the beautiful and talented Melissa McGinnis. I also had a chance to discuss the progress my company has made to become more sustainable and environmentally friendly. The conference has been very interesting and a chance to learn a great deal as well. Go to Greenopolis.com to learn more.

-Rick Rockhill