Tuesday, February 7, 2012

News Release: Who Let the Dogs Out to Hit Animal Planet

The following release was issued by Petco on Tuesday February 7th via PRNewswire:

Tillman the Skateboarding Bulldog Spotlights America’s Most Talented Pups During "Who Let The Dogs Out"

A New Animal Planet TV Series & Talent Search

TV will never be the same after the world-famous Tillman the skateboarding/snowboarding/surfing bulldog hits the air with his high flying, cross country adventures during Animal Planet’s new “Who Let the Dogs Out” television series. Petco and Natural Balance Pet Foods gather a troop of superstar dogs and some wacky trainers for a national open casting call tour and competition in search of America's most talented pups, with camera crew in tow. The 10-part, half-hour series debuts on Saturday, February 18, 2012 on Animal Planet at 10 a.m. Featuring the epic antics of America's favorite daredevil-dog, Tillman the Skateboarding Bulldog, this sure-fire hit will delight animal lovers and extreme sports' fans of all ages. 

Along with bulldog pals Rose, Sully and puppy Wally, as well as the inimitable internet sensation 'Norman the scooter dog', the canine celebs hit the sights in their rock-star style tour bus. During the ten episodes, these social media and blogosphere darlings search out new talented dogs, visit some of America's great towns, and spread their absurdly cute talents coast to coast. 

Tillman, the Guinness Record® holder for "world's fastest skateboarding bulldog" has over 30 million YouTube hits, and has already made hundreds of TV appearances, including as the star of four consecutive Rose Parade Floats that rank among the most popular in the Parade's history.

Tillman has recruited a colorful cast to travel the country in search of talented pooches. It’s a quest to find the most spectacular…high-flying…incredible dogs. At the end of their journey, Tillman and the gang will select one lucky mutt to become a team member of the world’s premiere dog food, Natural Balance.

Join him and his four-legged friends each week for a dog's eye view of America, with plenty of laughs and extreme doggy sports as they meet other talented pets across America. Tillman’s cross-country- trek includes helping animals in need, from feeding shelter pets, promoting animal adoptions at Petco stores, and fund raising for non-profit guide dog organizations. More information is available at wholetthedogsout.tv

About Natural Balance Pet Foods
Since 1989, Dick Van Patten and his partner Joey Herrick have been supplying the public with premium quality dog and cat foods. Today Natural Balance Pet Foods, Inc. has grown into an international company providing pet foods throughout the United States, Canada, The Pacific Rim and Europe. The Natural Balance product line consists of more than 50 dog and cat food varieties, including: Ultra Premium dry & canned formulas for all life stages of dogs & cats, as well as new grain-free additions to the L.I.D. Limited Ingredient Diets® collection for dogs & cats. Natural Balance also makes Dog Food Rolls in four varieties: Lamb, Beef, Turkey, Duck & Potato. Also specializing in Tillman's Training Tips® and Healthy Bones® treats for dogs. Natural Balance also has Zoological Formulas made especially for lions, tigers, cheetahs, polar bears, snakes and carnivorous birds. Natural Balance is headquartered in Pacoima, CA and is available at PETCO and local independent pet stores. More information is available at http://www.naturalbalanceinc.com.

About Petco
Petco is a leading pet specialty retailer that provides the products, services and advice that make it easier for our customers to be great pet parents. Everything we do is guided by our vision for Healthier Pets. Happier People. Better World. We operate more than 1,100 stores nationwide, including more than 30 Unleashed by Petco locations, a smaller format neighborhood shop, and http://www.petco.com. The Petco Foundation, an independent nonprofit organization, has raised more than $90 million since it was created in 1999 to help promote and improve the welfare of companion animals. In conjunction with the Foundation, we work with and support approximately 7,000 local animal welfare groups across the country to help find homes for more than 250,000 animals through in-store adoption events every year.

Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 96 million homes in the US; online assets http://www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.

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